Assistant Manager – Consumer, Market & Competitive Intelligence

McDonald's Indonesia; Jakarta Pusat; On-site; IDR 223,200,000 - 390,600,000; Full time

Job summary

McDonald's Indonesia in Jakarta is seeking an Assistant Manager for Consumer, Market & Competitive Intelligence to join our Strategy & Insights team. You will turn consumer, market and competitive signals into clear insights that influence business decisions.

You’ll lead consumer research, market intelligence, and pricing research; build databases; and leverage AI tools to strengthen intelligence gathering and synthesis.

Qualifications

• 4 to 7 years in Consumer Insights, Market Intelligence, Strategy, Consulting, Analytics or related fields.
• Qualitative research experience is an advantage.
• Strong analytical, strategic and consumer/commercial thinking.
• Strong storytelling and ability to connect the dots.
• Proactive, curious, high ownership and comfortable with ambiguity & high pace.
• Strong Excel and English communication skills.

Responsibilities

• Lead consumer research, product testing & consumer-based pricing/conjoint research.
• Lead consumer listening, market & competitive intelligence.
• Translate insights into clear “What changed? So what? Now what?” recommendations.
• Monitor consumer trends, competitors, pricing, promotions & market movements.
• Build & maintain consumer, market & competitive databases, norms & benchmarks.
• Leverage AI & new tools to strengthen intelligence gathering and synthesis.

Skills

Excel

PowerPoint

English

Analytical thinking

Strategic thinking

Storytelling

Research methods

Tools

AI tools

Job description

Hiring! | Assistant Manager – Consumer, Market & Competitive Intelligence

Join our

We’re

Hiring! | Assistant Manager – Consumer, Market & Competitive Intelligence

Join our Strategy & Insights team and become our “radar to the outside world”, turning consumer, market and competitive signals into insights that shape business decisions.

What You’ll Do

• Lead consumer research, product testing & consumer-based pricing/conjoint research
• Lead consumer listening, market & competitive intelligence
• Translate insights into clear “What changed? So what? Now what?” recommendations
• Monitor consumer trends, competitors, pricing, promotions & market movements
• Build & maintain consumer, market & competitive databases, norms & benchmarks
• Leverage AI & new tools to strengthen intelligence gathering and synthesis

What We’re Looking For

• 4 to 7 years in Consumer Insights, Market Intelligence, Strategy, Consulting, Analytics or related fields
• Qualitative research experience is an advantage
• Strong analytical, strategic & consumer/commercial thinking
• Strong storytelling and ability to connect the dots
• Proactive, curious, high ownership and comfortable with ambiguity & high pace
• Strong Excel/PPT and English communication skills

Selection

Take-home business case + PPT assessment + English presentation.