Home Consumer Research Expert

PT XLSMART Telecom Sejahtera Tbk; Jakarta Pusat; On-site; IDR 500,000,000 - 900,000,000; Full time

Job summary

PT XLSMART Telecom Sejahtera Tbk is seeking a senior leader to drive consumer insights and market research initiatives in Jakarta. You will design and oversee end-to-end research programs, including Brand Health Tracking, NPS, and Usage & Attitude studies, while building governance and vendor management for the Home Consumer Research function.

The role requires a deep background in telecom/digital services, strong storytelling capabilities, and the ability to translate complex data into

Qualifications

• Bachelor's degree in Psychology, Economics, Statistics, Computer Science, or related field.
• Min. 10 years of experience in Consumer Insights / Market Research. Background in ISP, Telco, Tech / Digital Services is preferred.
• Expertise in consumer research methodologies, including end-to-end research project management.
• Strong analytical and critical thinking skills, with the ability to communicate insights clearly through compelling storytelling and presentations

Responsibilities

• Design and manage end-to-end consumer research projects, including Brand Health Tracking, Customer Satisfaction/NPS, Usage & Attitude (U&A), and concept evaluation.
• Build the capabilty to monitor competitive activities to identify opportunities, risks, and business implications.
• Analyze and translate research findings into actionable insights and strategic recommendations.
• Collaborate with cross-functional stakeholders to establish and strengthen the Home Consumer Research function, including research processes, governance, and vendor management practices.

Skills

Consumer Insights

Market Research

Data Analysis

Stakeholder mgmt

Project Management

Brand Health

Presentation Skills

Education

Bachelor's degree in Psychology, Economics, Statistics, Computer Science

Job description

Job Description

• Design and manage end-to-end consumer research projects, including Brand Health Tracking, Customer Satisfaction/NPS, Usage & Attitude (U&A), and concept evaluation.
• Build the capabilty to monitor competitive activities to identify opportunities, risks, and business implications.
• Analyze and translate research findings into actionable insights and strategic recommendations.
• Collaborate with cross-functional stakeholders to establish and strengthen the Home Consumer Research function, including research processes, governance, and vendor management practices.

Requirements

• Bachelor's degree in Psychology, Economics, Statistics, Computer Science, or related field.
• Min. 10 years of experience in Consumer Insights / Market Research. Background in ISP, Telco, Tech / Digital Services is preferred.
• Expertise in consumer research methodologies, including end-to-end research project management.
• Strong analytical and critical thinking skills, with the ability to communicate insights clearly through compelling storytelling and presentations

Employment Status: Permanent (P)