Home Consumer Research Expert

Xlsmart; Indonesia; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

Xlsmart mencari Home Consumer Research Expert untuk memimpin proyek penelitian konsumen secara end-to-end, termasuk Brand Health Tracking, Customer Satisfaction/NPS, U&A, dan evaluasi konsep.

Peran ini membutuhkan pengalaman minimal 10 tahun di Consumer Insights / Market Research, keahlian metodologi riset, serta kemampuan menceritakan temuan analitis secara efektif kepada pemangku kepentingan lintas fungsi.

Qualifications

• Bachelor's degree di bidang terkait.
• Minimal 10 tahun pengalaman di Consumer Insights / Market Research.
• Keahlian metodologi riset konsumen, end-to-end projek manajemen.
• Keterampilan analitis kuat dan kemampuan menyampaikan temuan secara naratif yang jelas.

Responsibilities

• Merancang dan mengelola proyek riset konsumen end-to-end (Brand Health Tracking, CSAT/NPS, U&A, evaluasi konsep).
• Membangun kemampuan memantau aktivitas kompetitor untuk mengidentifikasi peluang dan risiko bisnis.
• Menganalisis temuan riset dan mengubahnya menjadi insight serta rekomendasi strategis.
• Berkolaborasi dengan pemangku kepentingan lintas fungsi untuk memperkuat fungsi riset konsumen di rumah tangga.

Skills

Consumer insights

Research design

Data analysis

Storytelling

Education

Bachelor's degree in Psychology, Economics, Statistics, Computer Science, or related field

Job description

Home Consumer Research Expert

Perusahaan : Xlsmart

Jenis Pekerjaan : Full-Time Indonesia

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Deskripsi Pekerjaan - Home Consumer Research Expert

Job Description

• Design and manage end-to-end consumer research projects, including Brand Health Tracking, Customer Satisfaction/NPS, Usage & Attitude (U&A), and concept evaluation.
• Build the capability to monitor competitive activities to identify opportunities, risks, and business implications.
• Analyze and translate research findings into actionable insights and strategic recommendations.
• Collaborate with cross-functional stakeholders to establish and strengthen the Home Consumer Research function, including research processes, governance, and vendor management practices.

Requirements

• Bachelor's degree in Psychology, Economics, Statistics, Computer Science, or related field.
• Min. 10 years of experience in Consumer Insights / Market Research. Background in ISP, Telco, Tech / Digital Services is preferred.
• Expertise in consumer research methodologies, including end-to-end research project management.
• Strong analytical and critical thinking skills, with the ability to communicate insights clearly through compelling storytelling and presentations

Tentang Perusahaan

Xlsmart

xlsmart.co