Home Consumer Research Expert

XL Smart career; Jakarta Selatan; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

XL Smart career is seeking a senior leader in Consumer Insights to guide end-to-end research across brand health, customer satisfaction, and concept evaluation. You will translate complex data into clear, strategic recommendations for business growth.

You'll collaborate with cross-functional teams to elevate Home Consumer Research, establish governance, and manage vendors, while mentoring researchers and shaping research processes.

Qualifications

• Minimum 10 years in Consumer Insights / Market Research.
• Background in ISP, Telco, Tech / Digital Services preferred.
• Expertise in consumer research methodologies and project management.
• Strong analytical and communication skills with storytelling.

Responsibilities

• Design and manage end-to-end consumer research projects including Brand Health Tracking, CSAT/NPS, U&A, and concept evaluation.
• Build capability to monitor competitive activities to identify opportunities, risks, and business implications.
• Analyze and translate findings into actionable insights and strategic recommendations.
• Collaborate with cross-functional stakeholders to strengthen Home Consumer Research function, governance and vendor management.

Skills

End-to-end research

Stakeholder collaboration

Analytical thinking

Presentation skills

Education

Bachelor's degree in Psychology, Economics, Statistics, Computer Science, or related field

Job description

• Design and manage end-to-end consumer research projects, including Brand Health Tracking, Customer Satisfaction/NPS, Usage & Attitude (U&A), and concept evaluation.
• Build the capabilty to monitor competitive activities to identify opportunities, risks, and business implications.
• Analyze and translate research findings into actionable insights and strategic recommendations.
• Collaborate with cross-functional stakeholders to establish and strengthen the Home Consumer Research function, including research processes, governance, and vendor management practices.

Requirements

• Bachelor's degree in Psychology, Economics, Statistics, Computer Science, or related field.
• Min. 10 years of experience in Consumer Insights / Market Research. Background in ISP, Telco, Tech / Digital Services is preferred.
• Expertise in consumer research methodologies, including end-to-end research project management.
• Strong analytical and critical thinking skills, with the ability to communicate insights clearly through compelling storytelling and presentations

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