Head of Marketing

Pengiklan Anonim; Kota Medan ᯔᯩᯑᯉ᯲; On-site; IDR 700,000,000 - 1,100,000,000; Full time

Job summary

Pengiklan Anonim is seeking a seasoned Marketing Leader to develop and execute comprehensive strategies across health, wellness, or FMCG sectors. You will lead a high-performing team, manage brand initiatives, and optimize budgets for maximum ROI.

Strong English and Indonesian communication are essential as you collaborate with cross-functional teams to drive growth. The role requires strategic thinking, deep market insight, and a proven track record of launching new products or entering new

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Minimum 8-10 years of progressive marketing experience, with at least 3-5 years in a senior or head-level marketing position
• Demonstrated expertise in developing and executing marketing strategies in the health, wellness, or FMCG sector
• Strong leadership and people management skills with proven ability to build and develop high-performing teams
• Excellent knowledge of digital marketing channels, tools, and analytics platforms
• Proficiency in market research, consumer insights, and competitive analysis methodologies
• Strong financial acumen with the ability to manage budgets and demonstrate ROI
• Exceptional communication and presentation skills in both English and Indonesian
• Strategic thinking with the ability to balance long-term vision with short-term tactical execution
• Experience with brand management and brand development initiatives
• Knowledge of the Indonesian market and consumer behaviour is highly advantageous
• Proven track record of successfully launching new products or entering new markets

Responsibilities

• Develop and implement comprehensive marketing strategies and campaigns aligned with the company's business goals and market opportunities
• Lead, mentor, and manage the marketing team, fostering a culture of creativity, accountability, and continuous improvement
• Oversee brand management, brand positioning, and brand communication across all customer touchpoints
• Manage marketing budgets effectively, ensuring optimal allocation of resources and strong return on investment
• Conduct market research and competitive analysis to identify market trends, customer insights, and growth opportunities
• Direct the development and execution of digital marketing initiatives, including social media, content marketing, and online advertising
• Collaborate with sales, product development, and operational teams to ensure alignment on messaging and customer value proposition
• Monitor and analyse marketing performance metrics, providing regular reporting and insights to senior leadership
• Manage relationships with external agencies, vendors, and marketing partners
• Identify and drive innovation in marketing approaches and promotional tactics

Skills

Leadership

Digital marketing

Brand management

Marketing strategy

Budget management

Market research

Analytics tools

Cross-functional collaboration

Bilingual EN/ID

Education

Bachelor's in Marketing

Job description

Develop and implement comprehensive marketing strategies and campaigns aligned with the company's business goals and market opportunities

Lead, mentor, and manage the marketing team, fostering a culture of creativity, accountability, and continuous improvement

Oversee brand management, brand positioning, and brand communication across all customer touchpoints

Manage marketing budgets effectively, ensuring optimal allocation of resources and strong return on investment

Conduct market research and competitive analysis to identify market trends, customer insights, and growth opportunities

Direct the development and execution of digital marketing initiatives, including social media, content marketing, and online advertising

Collaborate with sales, product development, and operational teams to ensure alignment on messaging and customer value proposition

Monitor and analyse marketing performance metrics, providing regular reporting and insights to senior leadership

Manage relationships with external agencies, vendors, and marketing partners

Identify and drive innovation in marketing approaches and promotional tactics

What we're looking for :

Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline

Minimum 8-10 years of progressive marketing experience, with at least 3-5 years in a senior or head-level marketing position

Demonstrated expertise in developing and executing marketing strategies in the health, wellness, or FMCG sector

Strong leadership and people management skills with proven ability to build and develop high-performing teams

Excellent knowledge of digital marketing channels, tools, and analytics platforms

Proficiency in market research, consumer insights, and competitive analysis methodologies

Strong financial acumen with the ability to manage budgets and demonstrate ROI

Exceptional communication and presentation skills in both English and Indonesian

Strategic thinking with the ability to balance long-term vision with short-term tactical execution

Experience with brand management and brand development initiatives

Knowledge of the Indonesian market and consumer behaviour is highly advantageous

Proven track record of successfully launching new products or entering new markets