Head of Marketing B2B

McEasy; Jakarta Pusat; On-site; IDR 450,000,000 - 900,000,000; Full time

Job summary

McEasy, a transportation management solution to simplify complex logistics operations, is seeking a Head of Marketing B2B to drive growth in our rapidly expanding team.

You will define and execute a results-driven B2B marketing strategy, lead multi-channel demand generation, and own the funnel from awareness to sales handoff. You will coach a growing team, collaborate with Sales, Product, and Customer Success, and report on ROI and pipeline metrics.

Qualifications

• 8+ years in B2B marketing with leadership experience.
• Proven ability to scale demand generation and pipeline in a B2B SaaS environment.
• Strong understanding of the full funnel and revenue impact.
• Experience managing and growing marketing teams.

Responsibilities

• Define and execute B2B marketing strategy, brand, and positioning aligned to revenue goals
• Build and run multi-channel demand gen (content, SEO, paid, ABM, events) to drive qualified pipeline
• Own end-to-end lead handling: qualification, scoring, routing, and follow-up cadence
• Own marketing and pipeline budget, reporting on ROI, CAC, and funnel conversion
• Partner with Sales, Product, and Customer Success on go-to-market alignment and messaging
• Hire, coach, and grow the demand generation and marketing team as the org scales

Skills

Leadership

Stakeholder management

Data-driven

Strategic thinking

Team leadership

Tools

HubSpot

Salesforce

Marketing automation

Job description

McEasy, a transportation management solution to simplify complex logistics operations. is looking for a Head of Marketing B2B to join our ever-growing team.

If you are a keen learner, self-driven, and looking to be a part of a team that is passionate with helping each other, we want to hear from you.

What will you do?

• Define and execute B2B marketing strategy, brand, and positioning aligned to revenue goals
• Build and run multi-channel demand gen (content, SEO, paid, ABM, events) to drive qualified pipeline, owning the funnel from awareness through sales handoff
• Own end-to-end lead handling: qualification, scoring, routing, and follow-up cadence, ensuring a clean handoff into Sales
• Own marketing and pipeline budget, reporting on ROI, CAC, and funnel conversion
• Partner with Sales, Product, and Customer Success on go-to-market alignment and messaging
• Hire, coach, and grow the demand generation and marketing team as the org scales

Qualification:

• 8+ years in B2B marketing, with at least 3+ years in a senior/leadership capacity
• Proven track record building and scaling demand generation and pipeline in a B2B SaaS environment
• Strong grasp of the full commercial funnel — comfortable being measured on pipeline and revenue influence, not just marketing activity
• Experience managing and scaling marketing teams
• Data-driven: fluent with CRM/marketing automation tools (e.g., HubSpot, Salesforce) and comfortable owning funnel metrics and reporting
• Startup mentality: comfortable with ambiguity, resource constraints, and wearing multiple hats
• Excellent stakeholder management — able to align Sales, Product, and Leadership around shared goals