Head of Marketing B2B

SmartRecruiters, Inc.; Jakarta Pusat; On-site; IDR 700,000,000 - 1,200,000,000; Full time

Job summary

McEasy is seeking a Head of Marketing B2B to lead our marketing strategy for SaaS logistics solutions. You will shape brand, drive demand generation, and align with revenue goals across sales and product.

In this leadership role, you’ll manage multi-channel campaigns, own the marketing funnel, and guide a growing team. Experience scaling B2B SaaS and fluency with CRM/automation tools is essential.

Qualifications

• 8+ years in B2B marketing, with at least 3+ years in a senior/leadership capacity.
• Proven track record building and scaling demand generation and pipeline in a B2B SaaS environment.
• Strong grasp of the full commercial funnel — comfortable being measured on pipeline and revenue influence.
• Experience managing and scaling marketing teams.
• Data-driven: fluent with CRM/marketing automation tools and funnel metrics.

Responsibilities

• Define and execute B2B marketing strategy, brand, and positioning aligned to revenue goals
• Build and run multi-channel demand gen (content, SEO, paid, ABM, events) to drive qualified pipeline, owning the funnel from awareness through sales handoff
• Own end-to-end lead handling: qualification, scoring, routing, and follow-up cadence, ensuring a clean handoff into Sales
• Own marketing and pipeline budget, reporting on ROI, CAC, and funnel conversion
• Partner with Sales, Product, and Customer Success on go-to-market alignment and messaging
• Hire, coach, and grow the demand generation and marketing team as the org scales

Skills

B2B marketing

Demand generation

Funnel management

CRM/Marketing automation

Leadership

Stakeholder management

Tools

HubSpot

Salesforce

Job description

McEasy, a transportation management solution to simplify complex logistics operations. is looking for a Head of Marketing B2B to join our ever-growing team.

Job Description

What will you do?

• Define and execute B2B marketing strategy, brand, and positioning aligned to revenue goals
• Build and run multi-channel demand gen (content, SEO, paid, ABM, events) to drive qualified pipeline, owning the funnel from awareness through sales handoff
• Own end-to-end lead handling: qualification, scoring, routing, and follow-up cadence, ensuring a clean handoff into Sales
• Own marketing and pipeline budget, reporting on ROI, CAC, and funnel conversion
• Partner with Sales, Product, and Customer Success on go-to-market alignment and messaging
• Hire, coach, and grow the demand generation and marketing team as the org scales

Qualifications

Qualification:

• 8+ years in B2B marketing, with at least 3+ years in a senior/leadership capacity
• Proven track record building and scaling demand generation and pipeline in a B2B SaaS environment
• Strong grasp of the full commercial funnel — comfortable being measured on pipeline and revenue influence, not just marketing activity
• Experience managing and scaling marketing teams
• Data-driven: fluent with CRM/marketing automation tools (e.g., HubSpot, Salesforce) and comfortable owning funnel metrics and reporting
• Startup mentality: comfortable with ambiguity, resource constraints, and wearing multiple hats
• Excellent stakeholder management — able to align Sales, Product, and Leadership around shared goals

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