Head of Marketing

SmartRecruiters, Inc.; Jakarta Pusat; On-site; IDR 420,000,000 - 780,000,000; Full time

Job summary

McEasy, a transportation management solution, seeks a Head of Marketing to lead our marketing strategy and drive revenue. You will own multi-channel demand generation, naming and messaging, and cross-functional collaboration with Sales, Product, and Customer Success.

The role requires 8+ years in B2B marketing, with proven leadership and a track record in B2B SaaS. You will shape the funnel, manage budgets, and grow a high-performing marketing team.

Qualifications

• 8+ years in B2B marketing, with leadership experience.
• Proven track record in B2B SaaS demand generation.
• Strong ability to align marketing with revenue goals.
• Data-driven with CRM/MA tools and funnel metrics.

Responsibilities

• Define and execute B2B marketing strategy, brand, and positioning aligned to revenue goals.
• Build and run multi-channel demand gen (content, SEO, paid, ABM, events) to drive qualified pipeline, owning the funnel from awareness through sales handoff.
• Own end-to-end lead handling: qualification, scoring, routing, and follow-up cadence.
• Own marketing and pipeline budget, reporting on ROI, CAC, and funnel conversion.
• Partner with Sales, Product, and Customer Success on go-to-market alignment and messaging.
• Hire, coach, and grow the demand generation and marketing team as the org scales.

Skills

B2B Marketing

Leadership

Demand Gen

Funnel Analytics

Team Management

CRM/MA Tools

Startup Mindset

Stakeholder Management

Tools

HubSpot

Salesforce

Job description

McEasy, a transportation management solution to simplify complex logistics operations. is looking for a Head of Marketing to join our ever-growing team.

If you are a keen learner, self-driven, and looking to be a part of a team that is passionate with helping each other, we want to hear from you.

Job Description

• Define and execute B2B marketing strategy, brand, and positioning aligned to revenue goals
• Build and run multi-channel demand gen (content, SEO, paid, ABM, events) to drive qualified pipeline, owning the funnel from awareness through sales handoff
• Own end-to-end lead handling: qualification, scoring, routing, and follow-up cadence, ensuring a clean handoff into Sales
• Own marketing and pipeline budget, reporting on ROI, CAC, and funnel conversion
• Partner with Sales, Product, and Customer Success on go-to-market alignment and messaging
• Hire, coach, and grow the demand generation and marketing team as the org scales

Qualifications

• 8+ years in B2B marketing, with at least 3+ years in a senior/leadership capacity
• Proven track record building and scaling demand generation and pipeline in a B2B SaaS environment
• Strong grasp of the full commercial funnel — comfortable being measured on pipeline and revenue influence, not just marketing activity
• Experience managing and scaling marketing teams
• Data-driven: fluent with CRM/marketing automation tools (e.g., HubSpot, Salesforce) and comfortable owning funnel metrics and reporting
• Startup mentality: comfortable with ambiguity, resource constraints, and wearing multiple hats
• Excellent stakeholder management — able to align Sales, Product, and Leadership around shared goals

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