Growth Leader for Premium DTC E‑Commerce

Pengiklan Anonim; Provinsi Bali; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

Charm is seeking an experienced Head of E-Commerce & Growth Marketing to lead the growth engine for a premium consumer tech and wellness brand. You will own the e-commerce growth strategy, manage paid channels, optimize funnels and conversion rates across Shopify, and drive email marketing and lifecycle programs with Klaviyo.

We expect 5+ years in e-commerce growth, hands-on expertise in Meta Ads and a strong commercial mindset.

Qualifications

• 5+ years of e-commerce or performance marketing experience.
• Proven experience scaling Shopify-based DTC brands.
• Strong hands-on knowledge of Meta Ads.
• Strong understanding of funnels, CRO and landing page optimization.
• Experience with Klaviyo or equivalent email marketing platforms.
• Strong analytical and commercial thinking.
• Experience managing meaningful paid media budgets.
• A strong understanding of creative strategy and direct-response advertising.
• The ability to work independently and move quickly.
• Experience in the US, Australian or international consumer market is highly desirable.

Responsibilities

• Developing and executing our e-commerce growth strategy.
• Managing Meta and other paid acquisition channels.
• Building and optimizing customer acquisition funnels.
• Improving Shopify conversion rates and customer journey.
• Leading creative testing across ads, landing pages and offers.
• Managing email and lifecycle marketing, including Klaviyo.
• Monitoring CAC, ROAS, MER, LTV and other key growth metrics.
• Developing launch strategies, promotions and campaigns.
• Managing external agencies, freelancers and creative partners where required.
• Building clear weekly reporting around performance and priorities.

Skills

E-commerce growth

Paid media management

Funnel optimization

Email marketing

Analytics

Creative testing

Budget management

Independent work

Tools

Shopify

Klaviyo

Meta Ads

Job description

Charm is seeking an experienced Head of E-Commerce & Growth Marketing to lead the growth engine for a premium consumer tech and wellness brand. You will own the e-commerce growth strategy, manage paid channels, optimize funnels and conversion rates across Shopify, and drive email marketing and lifecycle programs with Klaviyo.

We expect 5+ years in e-commerce growth, hands-on expertise in Meta Ads and a strong commercial mindset.