Head of E-Commerce & Growth Marketing

Pengiklan Anonim; Provinsi Bali; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

Charm is seeking an experienced Head of E-Commerce & Growth Marketing to lead the growth engine for a premium consumer tech and wellness brand. You will own the e-commerce growth strategy, manage paid channels, optimize funnels and conversion rates across Shopify, and drive email marketing and lifecycle programs with Klaviyo.

We expect 5+ years in e-commerce growth, hands-on expertise in Meta Ads and a strong commercial mindset.

Qualifications

• 5+ years of e-commerce or performance marketing experience.
• Proven experience scaling Shopify-based DTC brands.
• Strong hands-on knowledge of Meta Ads.
• Strong understanding of funnels, CRO and landing page optimization.
• Experience with Klaviyo or equivalent email marketing platforms.
• Strong analytical and commercial thinking.
• Experience managing meaningful paid media budgets.
• A strong understanding of creative strategy and direct-response advertising.
• The ability to work independently and move quickly.
• Experience in the US, Australian or international consumer market is highly desirable.

Responsibilities

• Developing and executing our e-commerce growth strategy.
• Managing Meta and other paid acquisition channels.
• Building and optimizing customer acquisition funnels.
• Improving Shopify conversion rates and customer journey.
• Leading creative testing across ads, landing pages and offers.
• Managing email and lifecycle marketing, including Klaviyo.
• Monitoring CAC, ROAS, MER, LTV and other key growth metrics.
• Developing launch strategies, promotions and campaigns.
• Managing external agencies, freelancers and creative partners where required.
• Building clear weekly reporting around performance and priorities.

Skills

E-commerce growth

Paid media management

Funnel optimization

Email marketing

Analytics

Creative testing

Budget management

Independent work

Tools

Shopify

Klaviyo

Meta Ads

Job description

We are looking for an experienced Head of E-Commerce & Growth Marketing to lead the growth of Charm, a new premium consumer technology and wellness brand.

Charm is an intelligent necklace designed to help people become more aware of patterns in their everyday voice and expression, strengthening their own inner compass through reflection and real-time feedback.

We are preparing for market launch and are looking for someone who can take ownership of the entire e-commerce growth engine.

This is not a role for someone who only manages agencies or creates marketing plans.

We need a commercially minded, highly capable operator who can turn strategy into execution.

What You’ll Own

You will be responsible for:

• Developing and executing our e-commerce growth strategy
• Managing Meta and other paid acquisition channels
• Building and optimizing customer acquisition funnels
• Improving Shopify conversion rates and customer journey
• Leading creative testing across ads, landing pages and offers
• Managing email and lifecycle marketing, including Klaviyo
• Monitoring CAC, ROAS, MER, LTV and other key growth metrics
• Developing launch strategies, promotions and campaigns
• Managing external agencies, freelancers and creative partners where required
• Building clear weekly reporting around performance and prioritiesWorking directly with the Founder on positioning, offers and growth strategy

Who We’re Looking For

You should have strong experience growing DTC or e-commerce brands, ideally within premium consumer products, beauty, wellness, fashion, technology or lifestyle.

We are particularly interested in candidates who have:

• 5+ years of e-commerce or performance marketing experience
• Proven experience scaling Shopify-based DTC brands
• Strong hands-on knowledge of Meta Ads
• Strong understanding of funnels, CRO and landing page optimization
• Experience with Klaviyo or equivalent email marketing platforms
• Strong analytical and commercial thinking
• Experience managing meaningful paid media budgets
• A strong understanding of creative strategy and direct-response advertising
• The ability to work independently and move quickly
• Experience in the US, Australian or international consumer market is highly desirable.

What Matters Most

We care much more about what you have actually achieved than impressive job titles.

During the interview process, we will want to understand:

• Brands you have personally helped grow
• Monthly advertising budgets you have managed
• CAC, ROAS or MER improvements you achieved
• Examples of funnels or campaigns you personally built or improved
• What you personally executed versus what was handled by your team or agency

About You

You are someone who:

• Thinks like an owner
• Is highly accountable
• Understands both brand and performance marketing
• Can move between strategy and execution
• Is comfortable testing quickly and learning from data
• Does not need constant management
• Wants to build something from an early stage rather than simply maintain an existing business

About Charm

Charm sits at the intersection of consumer technology, self-awareness and personal development.

We are building a premium global brand, initially focused on international markets, with a strong emphasis on product design, storytelling, customer experience and measurable growth.

This is an opportunity to join at an early stage and have significant influence over how the company goes to market.