Senior Digital Marketing

Bekerdja.id; Indonesia; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

You will lead end-to-end performance marketing across Meta, TikTok, Google, and marketplaces, collaborating with Content, Video Production, and KOL teams to craft winning creatives and optimize ROI. Onsite in BSD, Indonesia, with 4+ years of FMCG/DTC experience, you will drive insights into strategy and execution.

Qualifications

• 4+ years of performance marketing experience, preferably in FMCG/DTC.
• End-to-end revenue outcomes focus and data-driven decision making.
• Strong understanding of consumer psychology and funnel mechanics.

Responsibilities

• Drive and manage digital revenue growth SKU by SKU with sustainable gains.
• Architect demand strategies with personas, value propositions, and messaging.
• Create high-impact digital ad concepts with Content, Video, and KOL teams.
• Manage Meta, TikTok, Google, and Marketplace Ads with testing and ROI focus.
• Track ROAS, CPL, and conversions to inform fast pivots.

Skills

Performance marketing

ROI tracking

A/B testing

Analytics

Team collaboration

Tools

Meta Ads

TikTok Ads

Google Ads

Marketplace Ads

Job description

Location: Onsite – BSD | Full-time

We are looking for a sharp, revenue-minded Senior Digital Marketing Specialist to own and scale our digital growth across key product SKUs. If you thrive on converting consumer insights into high-performing creative concepts, scaling paid channels, and building demand through education-led storytelling, this is your place.

What You'll Do

• Drive and manage digital revenue performance SKU by SKU, ensuring consistent, sustainable growth.
• Architect digital demand strategies—defining target personas, core value propositions, and funnel-specific messaging.
• Turn product insights into high-impact digital ad concepts. Partner closely with our Content, Video Production, and KOL teams to produce winning creatives.
• Hands-on management and optimization of Meta, TikTok, Google, and Marketplace Ads with a focus on aggressive creative testing and ROI.
• Track ROAS, revenue per SKU, CPL, and creative retention/conversion trends to make swift, data-backed decisions.
• Position our products as category-defining solutions, building organic demand through insight and authority rather than heavy discounting.
• Sync Product, Creative, KOL, and Performance teams around a cohesive revenue narrative.

What We're Looking For

• 4+ years of performance marketing experience, preferably within FMCG, supplements, fitness, or direct-to-consumer (DTC) performance brands.
• Proven track record of managing end-to-end revenue outcomes, not just launching ad campaigns.
• Deep understanding of consumer psychology, funnel mechanics, and rapid creative testing workflows.
• Highly analytical and detail-oriented, comfortable digging into individual SKU performance metrics.
• Ability to turn complex product benefits into engaging, problem-solving content.
• Structured, curious, and confident communicating with leadership and creative cross-teams.

Why Join Us

• Full ownership over digital marketing strategy and creative direction.
• Opportunity to scale high-potential products in a dynamic environment.
• Competitive compensation & performance-based growth.