Growth & Commercial Maestro: Online-First eCommerce

Ralali.com - B2B Marketplace; Tangerang Selatan; On-site; IDR 600,000,000 - 1,200,000,000; Full time

Job summary

Ralalifood is seeking a seasoned Head of Growth & Commercial to architect and drive an online-first growth engine across marketplaces and D2C, with a founder mindset. You will lead weekly experiments, optimize pricing and content, and scale a revenue-driven operation from online traction into selective offline channels.

The role demands 7–12+ years in growth/e-commerce for FMCG/food brands, strong unit economics focus, and hands-on execution across ads, content briefs, and analytics.

Qualifications

• 7–12+ years in growth / e-commerce / commercial for FMCG/food/consumer brands.
• Proven experience scaling online-first (marketplaces and/or D2C) with strong unit economics.
• Highly executional: able to build strategy and hands-on in ads, content briefs, store ops, analytics.
• Strong understanding of modern digital playbooks: performance + content-commerce + creator economy.
• Comfortable in ambiguity, fast-paced environment, and building from 0→1 then 1→10.

Responsibilities

• Own GMV/Net Revenue and contribution margin across marketplaces and D2C.
• Lead weekly growth sprints: hypothesis test learn scale (A/B testing, pricing tests, creative tests).
• Build marketplace excellence: assortment strategy, hero SKU focus, SEO/keyword strategy, ratings/reviews, store ops.
• Build a high-output content system: short video, UGC, creator seeding, affiliates, live shopping.
• Develop playbooks for hooks, creatives, landing pages, and product storytelling that convert.
• Run creator/KOL partnerships with measurable ROI and scalable ops.
• Create campaign calendar aligned with launches, promos, seasonality, and inventory.
• Set pricing architecture by channel to avoid margin leakage.
• Own promo governance and spending efficiency.
• Partner with Finance to track contribution margin by SKU/channel and scale what is profitable.
• Build and lead a lean, A-player team and establish dashboards, weekly business reviews.

Skills

Growth strategy

E-commerce

D2C online selling

Marketplaces optimization

Leadership

A/B testing

Content-commerce

Job description

Ralalifood is seeking a seasoned Head of Growth & Commercial to architect and drive an online-first growth engine across marketplaces and D2C, with a founder mindset. You will lead weekly experiments, optimize pricing and content, and scale a revenue-driven operation from online traction into selective offline channels.

The role demands 7–12+ years in growth/e-commerce for FMCG/food brands, strong unit economics focus, and hands-on execution across ads, content briefs, and analytics.