B2B Growth Marketing Coordinator (On‑Site)

MatchaTalent; Depok; On-site; IDR 192,000,000 - 312,000,000; Full time

Job summary

MatchaTalent is looking for a Digital Marketing Coordinator in Indonesia to drive B2B and e-commerce growth. You will manage end-to-end digital marketing campaigns, lead generation, SEO, and marketing automation, coordinating with external partners and internal teams.

You will work with leadership to optimize acquisition funnels, improve CPL/CAC/ROAS, and develop offline and online campaigns that strengthen brand presence and generate measurable revenue.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, or related field.
• 3–5 years of hands-on digital marketing experience, esp. in e-commerce or B2B.
• Strong knowledge of Google Ads and Meta Ads with measurable results.
• Experience managing marketing automation tools and CRM workflows.
• Fluent in English for technical documentation and reporting.

Responsibilities

• Develop and execute multi-channel customer acquisition strategies to generate qualified B2B leads and orders.
• Build, monitor, and optimize customer acquisition funnels across digital channels.
• Track metrics like CPL, CAC, CR, and ROAS; adjust campaigns as needed.
• Coordinate daily performance marketing activities with Google and Meta specialists.
• Oversee SEO initiatives and content optimization for high-intent searches.
• Plan and execute offline B2B marketing activities and events.
• Prepare regular marketing performance reports and insights.
• Collaborate with leadership to test new growth initiatives.

Skills

Digital marketing

Lead generation

SEO/SEM

Analytics & reporting

CRM workflows

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

GA4/Google Analytics

Google Tag Manager

Marketing automation tools

Job description

MatchaTalent is looking for a Digital Marketing Coordinator in Indonesia to drive B2B and e-commerce growth. You will manage end-to-end digital marketing campaigns, lead generation, SEO, and marketing automation, coordinating with external partners and internal teams.

You will work with leadership to optimize acquisition funnels, improve CPL/CAC/ROAS, and develop offline and online campaigns that strengthen brand presence and generate measurable revenue.