Facebook Ads Specialist

PT Global Jet Express; Jakarta Utara; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

PT Global Jet Express in Jakarta is seeking a results-driven Social Media Specialist to plan, execute, and optimize Facebook Ads campaigns across Awareness, Traffic, Lead Generation, and Conversions.

You will define audiences using interest, behavioral, custom, and lookalike targeting; manage budgets to meet performance goals; monitor KPIs; run A/B tests; implement Pixel tracking; and collaborate with Content and Sales to align campaigns with the sales funnel.

Qualifications

• Minimum education: Bachelor's degree in Marketing, Communication, or related field.
• At least 2 years of experience as Social Media Specialist or similar.
• Hands-on experience managing Facebook Pages.

Responsibilities

• Plan, execute, and optimize Facebook Ads campaigns across objectives.
• Define audiences using interest-, behavioral-, custom- and lookalike targeting.
• Manage budgets to achieve performance and business objectives.
• Monitor KPIs such as ROAS, CPA, CTR, CPL, and other relevant KPIs.
• Conduct A/B testing on audiences, creatives, and placements to improve performance.
• Set up, monitor, and optimize Facebook Pixel and conversion tracking events.
• Collaborate with Content and Sales to align campaigns with the funnel and goals.
• Prepare regular performance reports with actionable insights and optimization recommendations.
• Stay up to date with Meta advertising policies and platform changes.

Skills

Facebook Ads

Audience Targeting

A/B Testing

Copywriting

Analytics

Communication

Detail-oriented

Independent work

Education

Bachelor’s degree in Marketing or related field

Tools

Facebook Ads Manager

Facebook Pixel

Job description

Plan, execute, and optimize Facebook Ads campaigns across various objectives, including Awareness, Traffic, Lead Generation, and Conversions.

Define, manage, and refine target audiences using interest-based targeting, behavioral targeting, custom audiences, and lookalike audiences.

Manage advertising budgets effectively to achieve performance and business objectives.

Monitor and analyze key performance metrics such as ROAS, CPA, CTR, CPL, and other relevant KPIs.

Conduct A/B testing on audiences, creatives, ad copy, and placements to continuously improve campaign performance.

Set up, monitor, and optimize Facebook Pixel and conversion tracking events to ensure accurate data collection and attribution.

Collaborate closely with the Content and Sales teams to ensure advertising campaigns align with the overall sales funnel and business goals.

Prepare regular performance reports and provide actionable insights and optimization recommendations.

Stay up to date with the latest Meta (Facebook and Instagram) advertising policies, platform updates, and algorithm changes.

Job Requirement:

Minimum education Bachelor’s Degree, majoring in Communication Science, Marketing, or related degree is a plus point

At least 2 years of experience as a Social Media Specialist or similar role.

Hands-on experience managing Facebook Pages.

Strong understanding of sales-oriented and engagement-focused content.

Good communication and basic copywriting skills.

Target-driven mindset with strong attention to detail.

Responsive, proactive, and able to work independently.