Facebook Ads Specialist

J&T Express; Jakarta Utara; On-site; IDR 100,440,000 - 167,400,000; Full time

Job summary

J&T Express is seeking an Ads Specialist to plan, execute, and optimize Facebook/Meta campaigns across Awareness, Traffic, Lead Generation, and Conversions. You will define audiences, manage budgets, monitor key metrics, and collaborate with Content and Sales to align campaigns with the sales funnel.

The role requires a Bachelor’s degree and at least two years of experience in ads, with hands-on Facebook Pages management and strong copywriting skills. On-site interviews in Pluit, Jakarta Utara.

Qualifications

• Minimum education Bachelor’s Degree in a relevant field is required.
• At least 2 years experience as an Ads Specialist or similar role.
• Hands-on experience managing Facebook Pages and ads.
• Strong understanding of sales-oriented and engagement-focused content.
• Good communication and basic copywriting skills.
• Target-driven mindset with strong attention to detail.
• Responsive, proactive, and able to work independently.

Responsibilities

• Plan, execute, and optimize Facebook Ads campaigns across Awareness, Traffic, Lead Generation, and Conversions.
• Define and refine audiences using interest, behavioral, custom, and lookalike targeting.
• Manage advertising budgets to meet performance and business objectives.
• Monitor ROAS, CPA, CTR, CPL, and other KPI metrics.
• Conduct A/B testing on audiences, creatives, copy, and placements.
• Set up and optimize Facebook Pixel and conversion tracking.
• Collaborate with Content and Sales to align campaigns with the funnel and goals.
• Prepare performance reports and provide actionable optimization insights.

Skills

Facebook Ads

Audience Targeting

Budget Management

A/B Testing

Analytics & KPIs

Pixel Tracking

Reporting

Cross-functional Collaboration

Education

Bachelor’s degree

Tools

Facebook Ads Manager

Job description

• Plan, execute, and optimize Facebook Ads / Meta Ads campaigns across various objectives, including Awareness, Traffic, Lead Generation, and Conversions.
• Define, manage, and refine target audiences using interest-based targeting, behavioral targeting, custom audiences, and lookalike audiences.
• Manage advertising budgets effectively to achieve performance and business objectives.
• Monitor and analyze key performance metrics such as ROAS, CPA, CTR, CPL, and other relevant KPIs.
• Conduct A/B testing on audiences, creatives, ad copy, and placements to continuously improve campaign performance.
• Set up, monitor, and optimize Facebook Pixel and conversion tracking events to ensure accurate data collection and attribution.
• Collaborate closely with the Content and Sales teams to ensure advertising campaigns align with the overall sales funnel and business goals.
• Prepare regular performance reports and provide actionable insights and optimization recommendations.
• Stay up to date with the latest Meta (Facebook and Instagram) advertising policies, platform updates, and algorithm changes.
• Location: Pluit Jakarta Utara. Willing to do offline interview on-site.

Job Requirement:

• Minimum education Bachelor’s Degree, majoring in Communication Science, Marketing, or related degree is a plus point
• At least 2 years of experience as a Ads Specialist or similar role.
• Hands-on experience managing Facebook Pages.
• Strong understanding of sales-oriented and engagement-focused content.
• Good communication and basic copywriting skills.
• Target-driven mindset with strong attention to detail.
• Responsive, proactive, and able to work independently.