Digital Marketing Specialist

Boleh Dicoba Digital; Kota Bandung; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

Boleh Dicoba Digital in Bandung is seeking a results-driven Paid Campaign specialist to craft and run paid ads across Facebook, Google, TikTok, and other platforms. You will translate client briefs into campaigns aligned with objective, optimize creatives and bids, and monitor performance to meet KPIs.

You will analyze data, share insights from brand awareness to audience expansion, collaborate with the team, and plan budgets to maximize ROI.

Qualifications

• Basics of how pixels and tracking work.
• Strong knowledge of Facebook Ads, Google Ads, TikTok Ads and other platforms.
• Familiar with social media ad platforms and their tools.
• Analytical, critical, and able to think logically.
• Broad view with good adaptability.
• Solid knowledge of performance marketing and related platforms.
• Understand business needs across industries in general.
• Keep up to date with industry and competitive landscape knowledge.
• Able to collaborate with the team on paid client campaigns.

Responsibilities

• Advertise the creative with the right Paid campaign objective.
• Sharp analysis to improve the performance of Paid campaigns.
• Monitor and analyze the performance of digital campaigns, offering insights for continuous enhancement.
• Provide insights from Brand awareness, Expanding Audience, Product development, and digital marketing matters.
• Optimize paid campaigns to keep performance stable or improving.
• Plan marketing strategy, budget distribution, and digital marketing matters to improve Paid campaign performance.

Skills

Pixels basics

Facebook Ads

Google Ads

TikTok Ads

Social ads platforms

Analytical thinking

Adaptability

Performance marketing

Business sense

Industry knowledge

Team collaboration

Tools

Facebook Ads Manager

Google Analytics

TikTok Ads Manager

Google Ads

Data Visualization tools

Job description

• Advertise the creative that has been sent by the client with the right Paid campaign objective.
• Have a sharp analysis to improve the performance of the Paid campaign that is being run.
• Monitor and analyze the performance of digital campaigns, offering insights for continuous enhancement.
• Able to provide insight from various marketing angles such as Brand awareness, Expanding Audience, Product development, and matters relating to digital marketing.
• Optimize paid campaigns to ensure performance is stable or improving.
• Make plans in the form of marketing strategy, budget distribution, and matters related to digital marketing to improve Paid campaign performance.

Requirements

• Have basic competence regarding how pixels or tracking work.
• Mastering basic knowledge in Facebook ads, Google ads, TikTok ads and other marketing platforms.
• Mastering social media tools, especially social media ad platforms.
• Analytical, critical and able to think logically.
• Have a broad view & good adaptability.
• Has solid knowledge of performance marketing and the platform associated with it.
• Understand business needs across industries in general.
• Understand and keep up to date with various industry and competitive landscape knowledge .
• Able to work well with the team in running Paid client campaigns.

Requirements Skill

Digital Marketing Advertising Facebook Advertising Google Analytics Analytics & Reporting Data Visualization Social Media Business Marketing Competitive Research Data Management