Digital Marketing Specialist

PT Pelangi Sentral Kreasi (Jakarta); Jakarta Utara; On-site; IDR 120,000,000 - 210,000,000; Full time

Job summary

PT Pelangi Sentral Kreasi (Jakarta) is seeking a Digital Marketing Specialist to plan, execute, and optimize digital campaigns that drive qualified leads, increase brand visibility, and support business growth.

You will manage Google Ads, LinkedIn Ads, SEO, content creation, and email marketing to build a strong online presence across channels. Collaboration with Sales to generate MQLs is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, IT or related field.
• Minimum 2 years of experience as a Digital Marketing Specialist.
• Experience managing Google Ads campaigns is required.
• Experience with LinkedIn Ads is highly preferred.
• Strong understanding of SEO, SEM, GA4, and performance metrics.
• Experience in content marketing and email marketing.
• Familiar with landing page optimization and lead generation strategies.
• Strong analytical thinking and problem-solving skills.
• Excellent communication and teamwork abilities.
• Experience in B2B, SaaS, Software House, Technology, ERP, or IT Industry is a strong advantage.

Responsibilities

• Plan, execute, and optimize Google Ads and LinkedIn Ads campaigns.
• Develop and implement SEO strategies to improve website visibility.
• Create content strategies for websites, blogs, LinkedIn, and email marketing.
• Monitor campaign performance using GA4 and other analytics tools.
• Optimize landing pages to improve conversion rates.
• Collaborate with Sales to generate Marketing Qualified Leads (MQL).
• Prepare campaign performance reports and recommend improvements.
• Stay updated with the latest digital marketing trends and best practices.

Skills

Digital marketing strategy

Lead generation

Content marketing

Email marketing

SEO

Data analysis

Communication

Teamwork

B2B / SaaS / IT knowledge

Education

Bachelor's degree in Marketing/ Communications/ Business/ IT

Tools

Google Ads

LinkedIn Ads

GA4

Job description

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing campaigns to generate qualified leads, increase brand awareness, and support business growth.

Responsibilities

Plan, execute, and optimize Google Ads and LinkedIn Ads campaigns.

Develop and implement SEO strategies to improve website visibility.

Create content strategies for websites, blogs, LinkedIn, and email marketing.

Monitor campaign performance using Google Analytics (GA4) and other analytics tools.

Optimize landing pages to improve conversion rates.

Collaborate with the Sales team to generate Marketing Qualified Leads (MQL).

Prepare campaign performance reports and recommend improvement strategies.

Stay updated with the latest digital marketing trends and best practices.

Qualifications

Bachelor's degree in Marketing, Communication, Business, Information Technology, or a related field.

Minimum 2 years of experience as a Digital Marketing Specialist.

Experience managing Google Ads campaigns is required.

Experience with LinkedIn Ads is highly preferred.

Strong understanding of SEO, SEM, Google Analytics (GA4), and digital marketing performance metrics.

Experience in content marketing and email marketing.

Familiar with landing page optimization and lead generation strategies.

Strong analytical thinking and problem-solving skills.

Excellent communication and teamwork abilities.

Experience in B2B, SaaS, Software House, Technology, ERP, or IT Industry will be a strong advantage.