Media Buying Optimizer (Ads Specialist) [English Speaking]

PT. GDT Marketing & Retail Indonesia; Jakarta Barat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT. GDT Marketing & Retail Indonesia is seeking an Advertising Specialist to manage end-to-end biddable media campaigns across Meta, TikTok, and Google Ads.

You will optimize performance, report results, and work with creative teams to ensure ads meet goals and platform best practices. Excellent English communication and strong analytical skills are required, with 2-3 years in digital media buying in an agency setting.

Qualifications

• Bachelor’s or master’s degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 2-3 years of experience in biddable media buying, preferably within a digital agency environment.
• Proficiency in Meta Ads, TikTok Ads (GMV Max), CPAS, SEO, SEM, and other biddable media platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent English verbal and written communication skills, with the ability to present complex information clearly and concisely.
• Strong project management skills with the ability to multitask and meet deadlines.
• Ability to work collaboratively within a team and build strong working relationships with clients and colleagues.
• Certification in Google Ads, Facebook Blueprint, or other relevant platforms is a plus.

Responsibilities

• Manage the end-to-end execution of biddable media campaigns, including setup, optimization, and reporting.
• Monitor campaign performance and make data-driven adjustments to maximize ROI.
• Collaborate with creative teams to ensure that ad creatives align with campaign goals and platform best practices.
• Utilize analytics tools to track KPIs and measure campaign effectiveness.
• Generate detailed performance reports and provide actionable insights and recommendations for optimization.
• Ensure cost-effective use of resources and monitor spend to stay within budget constraints.
• Identify opportunities for cost savings and efficiency improvements.
• Stay up-to-date with the latest trends and developments in digital media buying and biddable platforms.

Skills

Analytical thinking

Data-driven decisions

Team collaboration

English communication

Education

Bachelor's or Master’s degree in Marketing, Advertising, Communications

Tools

Meta Ads

TikTok Ads

Google Ads

SEO

SEM

Job description

Media Buying Optimizer (Ads Specialist) [English Speaking]

Manage the end-to-end execution of biddable media campaigns, including setup, optimization, and reporting.

Monitor campaign performance and make data-driven adjustments to maximize ROI.

Collaborate with creative teams to ensure that ad creatives align with campaign goals and platform best practices.

Utilize analytics tools to track key performance indicators (KPIs) and measure campaign effectiveness.

Generate detailed performance reports and provide actionable insights and recommendations for optimization.

Ensure cost-effective use of resources and monitor spend to stay within budget constraints.

Identify opportunities for cost savings and efficiency improvements.

Stay up-to-date with the latest trends and developments in digital media buying and biddable platforms.

Qualifications

Bachelor’s or master’s degree in Marketing, Advertising, Communications, or a related field.

Minimum of 2-3 years of experience in biddable media buying, preferably within a digital agency environment.

Proficiency in Meta Ads, TikTok Ads (GMV Max), CPAS, SEO, SEM, and other biddable media platforms.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent English verbal and written communication skills, with the ability to present complex information clearly and concisely.

Strong project management skills with the ability to multitask and meet deadlines.

Ability to work collaboratively within a team and build strong working relationships with clients and colleagues.

Certification in Google Ads, Facebook Blueprint, or other relevant platforms is a plus.

What can I earn as an Advertising Specialist