F&B Commercial Director

PT Sentral Retailindo Dewata; Provinsi Bali; On-site; IDR 1,200,000,000 - 2,400,000,000; Full time

Job summary

Pepito Group is seeking a seasoned F&B Commercial Director to shape and execute the commercial strategy for its Bali-based culinary and retail concepts. You will drive revenue growth across restaurants, cafés, bakeries, and grab‑and‑go formats, while leading strategic initiatives and cross‑functional collaboration to optimize profitability.

The role requires a proven track record in multi‑outlet F&B operations, strong leadership, and English fluency.

Qualifications

• Bachelor’s degree in Business Management, Marketing, Hospitality, F&B Management, or related field; Master’s degree an advantage.
• Minimum 10 years in F&B with commercial, sales, business development, or general management experience.
• Proven experience managing commercial strategy and revenue growth across multiple F&B outlets or concepts.
• Strong background in restaurant, bakery, café, grab‑and‑go, central kitchen, or multi‑outlet F&B operations preferred.
• Strong understanding of F&B P&L, budgeting, pricing, cost management, revenue optimization, and business performance.
• Proven track record developing and executing commercial strategies and expansion initiatives.
• Strong leadership, strategic thinking, negotiation, and business development skills.
• Excellent analytical and decision-making abilities with a strong commercial mindset.
• Strong network within F&B, hospitality, retail, tourism, and related industries an advantage.
• Excellent communication and stakeholder management with senior management.
• Fluent in English, both written and verbal.
• Candidates based in Bali preferred.
• Willing to travel and work across multiple F&B locations as required.

Responsibilities

• Develop and execute the overall commercial strategy for the F&B business in line with company objectives.
• Lead revenue growth, sales performance, profitability, and business development across all F&B channels and outlets.
• Develop and implement commercial plans for restaurants, bakery, café, grab‑and‑go, and other F&B concepts.
• Identify new business opportunities, market trends, customer segments, and potential locations for expansion.
• Develop pricing, promotion, product, and sales strategies to maximize revenue and profitability.
• Lead annual business plans, sales targets, budgets, and commercial KPIs.
• Analyze sales performance, market data, customer insights, and competitive activities to support decisions.
• Collaborate with Culinary, Operations, Marketing, Supply Chain, Finance, and HR to achieve objectives.
• Develop partnerships with corporate clients, hotels, tourism businesses, online platforms, and others.
• Strengthen brand positioning and customer engagement across F&B concepts.
• Improve customer acquisition, retention, ATV, and overall customer experience.
• Monitor outlet performance and provide strategic direction to improve sales, profitability, and efficiency.
• Lead and develop the commercial team with a high-performance culture.
• Present performance, plans, and strategic recommendations to senior management.

Skills

Leadership

Strategic thinking

Negotiation

Business development

Sales strategy

Analytical skills

Stakeholder management

English fluency

Education

Bachelor's degree

Master's degree advantage

Job description

Pepito Culinary is part of Pepito Group, a well-established premium retail and culinary business in Bali. Our culinary business operates a growing portfolio of food and beverage concepts, including bakery, café, and grab-and-go outlets. We are committed to delivering high-quality products, excellent service, and memorable customer experiences while continuously developing our people and expanding our culinary business across Bali.

F&B COMMERCIAL DIRECTOR

Key Responsibilities

Develop and execute the overall commercial strategy for the F&B business in line with company objectives.

Lead revenue growth, sales performance, profitability, and business development across all F&B channels and outlets.

Develop and implement commercial plans covering restaurants, bakery, café, grab-and-go, and other F&B concepts.

Identify new business opportunities, market trends, customer segments, and potential locations for business expansion.

Develop pricing, promotion, product, and sales strategies to maximize revenue and profitability.

Lead the development and execution of annual business plans, sales targets, budgets, and commercial KPIs.

Analyze sales performance, market data, customer insights, and competitor activities to support business decisions.

Work closely with Culinary, Operations, Marketing, Supply Chain, Finance, and HR teams to achieve business objectives.

Develop strategic partnerships and commercial opportunities with corporate clients, hotels, tourism businesses, online platforms, and other potential partners.

Strengthen brand positioning and customer engagement across all F&B concepts.

Lead initiatives to improve customer acquisition, retention, average transaction value, and overall customer experience.

Monitor outlet performance and provide strategic direction to improve sales, profitability, and operational efficiency.

Lead and develop the commercial team, fostering a high-performance and results-oriented culture.

Present business performance, commercial plans, and strategic recommendations to senior management.

Qualifications

Bachelor's Degree in Business Management, Marketing, Hospitality, F&B Management, or a related field; Master's Degree is an advantage.

Minimum 10 years of professional experience in F&B, with significant experience in commercial, sales, business development, or general management roles.

Proven experience in managing commercial strategy and revenue growth across multiple F&B outlets or concepts.

Strong background in restaurant, bakery, café, grab-and-go, central kitchen, or multi-outlet F&B operations is highly preferred.

Strong understanding of F&B P&L, budgeting, pricing, cost management, revenue optimization, and business performance.

Proven track record in developing and executing successful commercial strategies and business expansion initiatives.

Strong leadership, strategic thinking, negotiation, and business development skills.

Excellent analytical and decision‑making abilities with a strong commercial mindset.

Strong network within the F&B, hospitality, retail, tourism, and related industries is an advantage.

Excellent communication and stakeholder management skills, with the ability to work effectively with senior management.

Fluent in English, both written and verbal.

Candidates who are currently based in Bali are highly preferred.

Willing to travel and work across multiple F&B locations as required.

Retail & Consumer Products 1,001-5,000 employees

Pepito was inaugurated in August 2001 and started operating as a modern supermarket and became the pioneer of premium supermarkets in Bali. Pepito is here to complete your daily needs.

Pepito Supermarket is developing its retail business not only on the island of Bali but has developed in other Indonesian provinces. By continuing to innovate and keep up with the times, and always improve the quality of products and services for all loyal customers of Pepito Supermarket.

Pepito was inaugurated in August 2001 and started operating as a modern supermarket and became the pioneer of premium supermarkets in Bali. Pepito is here to complete your daily needs.

Pepito Supermarket is developing its retail business not only on the island of Bali but has developed in other Indonesian provinces. By continuing to innovate and keep up with the times, and always improve the quality of products and services for all loyal customers of Pepito Supermarket.