Bali-Based F&B Commercial Director

PT Sentral Retailindo Dewata; Provinsi Bali; On-site; IDR 1,200,000,000 - 2,400,000,000; Full time

Job summary

Pepito Group is seeking a seasoned F&B Commercial Director to shape and execute the commercial strategy for its Bali-based culinary and retail concepts. You will drive revenue growth across restaurants, cafés, bakeries, and grab‑and‑go formats, while leading strategic initiatives and cross‑functional collaboration to optimize profitability.

The role requires a proven track record in multi‑outlet F&B operations, strong leadership, and English fluency.

Qualifications

• Bachelor’s degree in Business Management, Marketing, Hospitality, F&B Management, or related field; Master’s degree an advantage.
• Minimum 10 years in F&B with commercial, sales, business development, or general management experience.
• Proven experience managing commercial strategy and revenue growth across multiple F&B outlets or concepts.
• Strong background in restaurant, bakery, café, grab‑and‑go, central kitchen, or multi‑outlet F&B operations preferred.
• Strong understanding of F&B P&L, budgeting, pricing, cost management, revenue optimization, and business performance.
• Proven track record developing and executing commercial strategies and expansion initiatives.
• Strong leadership, strategic thinking, negotiation, and business development skills.
• Excellent analytical and decision-making abilities with a strong commercial mindset.
• Strong network within F&B, hospitality, retail, tourism, and related industries an advantage.
• Excellent communication and stakeholder management with senior management.
• Fluent in English, both written and verbal.
• Candidates based in Bali preferred.
• Willing to travel and work across multiple F&B locations as required.

Responsibilities

• Develop and execute the overall commercial strategy for the F&B business in line with company objectives.
• Lead revenue growth, sales performance, profitability, and business development across all F&B channels and outlets.
• Develop and implement commercial plans for restaurants, bakery, café, grab‑and‑go, and other F&B concepts.
• Identify new business opportunities, market trends, customer segments, and potential locations for expansion.
• Develop pricing, promotion, product, and sales strategies to maximize revenue and profitability.
• Lead annual business plans, sales targets, budgets, and commercial KPIs.
• Analyze sales performance, market data, customer insights, and competitive activities to support decisions.
• Collaborate with Culinary, Operations, Marketing, Supply Chain, Finance, and HR to achieve objectives.
• Develop partnerships with corporate clients, hotels, tourism businesses, online platforms, and others.
• Strengthen brand positioning and customer engagement across F&B concepts.
• Improve customer acquisition, retention, ATV, and overall customer experience.
• Monitor outlet performance and provide strategic direction to improve sales, profitability, and efficiency.
• Lead and develop the commercial team with a high-performance culture.
• Present performance, plans, and strategic recommendations to senior management.

Skills

Leadership

Strategic thinking

Negotiation

Business development

Sales strategy

Analytical skills

Stakeholder management

English fluency

Education

Bachelor's degree

Master's degree advantage

Job description

Pepito Group is seeking a seasoned F&B Commercial Director to shape and execute the commercial strategy for its Bali-based culinary and retail concepts. You will drive revenue growth across restaurants, cafés, bakeries, and grab‑and‑go formats, while leading strategic initiatives and cross‑functional collaboration to optimize profitability.

The role requires a proven track record in multi‑outlet F&B operations, strong leadership, and English fluency.