Ecommerce Product Manager (Associate Level)

BAGS CITY; Tangerang Selatan; On-site; IDR 360,000,000 - 540,000,000; Full time

Job summary

BAGS CITY GROUP is seeking an Ecommerce Product Manager to lead and optimize our e-commerce website, driving online sales and user experience. You will collaborate with IT and marketing to translate commercial goals into practical website updates and feature enhancements.

Ideal candidates have 2–3 years of relevant experience, familiarity with Shopify or WooCommerce, and strong GTM/GA4/Meta Pixel knowledge to ensure precise tracking and performance improvements.

Qualifications

• Bachelor degree in Computer Science, Information Systems, Business, Digital Marketing, or Management.
• 2–3 years minimum experience as an e-commerce website specialist or similar role.
• Familiarity with Shopify, WooCommerce or similar platforms and backend operations.
• Experience with GTM, GA4, and Meta Pixel.
• Strong communication and data-driven approach to improve conversions.

Responsibilities

• Coordinate with IT or 3rd-party developers to translate online sales needs into clear briefs for website updates.
• Manage day-to-day operations and backlog for the owned e-commerce site.
• Stay updated on DTC trends and UX/UI to improve conversion and user experience.
• Maintain marketing tool setup, ensuring tracking like Meta Pixel, GTM, and CAPI works.
• Monitor SEO health and coordinate with developers for improvements.
• Execute User Acceptance Testing (UAT) for new features before go-live.
• Evaluate 3rd-party e-commerce apps and plugins with management for business goals.
• Monitor site performance and troubleshoot to minimize disruption to online sales.

Skills

Excellent communication skills

Excellent analytical skills

Data-driven approach

Education

Bachelor degree in Computer Science/Information Systems/Business/Digital Marketing/Management

Tools

Shopify

WooCommerce

GA4

GTM

Meta Pixel

SEO tools

Job description

BAGS CITY GROUP is a retail company that specializes in Luggage, Bags, and Travel Accessories. Started its journey since 1992. Bags City sells well-known brands like Lojel, Thule, Bagasi, Knirps, Case Logic, Travel Blue and many more. Available in 30 Showrooms and 100 Department Stores throughout Indonesia.

And now we're looking for an Ecommerce Product Manager to manage and continuously improve our e-commerce website, ensuring a seamless customer experience and strong online sales performance. This role combines business, digital commerce, and technical coordination to drive website enhancements, optimize conversion rates, and support the growth of our direct-to-consumer channel.

Let's start your career in Bags City!

Key Responsibilities :

• Coordinate with the IT department or 3rd-party developers to communicate online sales needs and translate them into clear functional briefs for website updates.
• Manage the day-to-day operations and continuous improvement of the owned e-commerce website, assisting in prioritizing features and organizing the development backlog.
• Stay up to date with the latest direct-to-consumer (DTC) e-commerce trends and UX/UI best practices to suggest actionable improvements for conversion rates and user experience.
• Maintain and assist in the technical setup of marketing tools, ensuring proper operation of tracking mechanisms like Meta Pixel, Google Tag Manager (GTM), and basic Conversions API (CAPI).
• Monitor the technical SEO health of the website, utilizing auditing tools to check site speed and basic structure, and coordinate with developers for necessary improvements.
• Execute User Acceptance Testing (UAT) for new website features and updates to ensure they meet the requested commercial goals and function properly before going live.
• Evaluate 3rd-party e-commerce applications and plugins, providing recommendations to management on the most practical technical approaches to reach business goals.
• Monitor website performance metrics proactively, perform basic troubleshooting, and elevate complex technical bugs to developers while ensuring minimal disruption to online sales.

Qualification :

• Bachelor Degree of Computer Science, Information Systems, Business, Digital Marketing, Management.
• Proven experience as an E-commerce Website Specialist, Senior Staff, or similar role for a minimum of 2-3 years.
• Familiarity with major e-commerce platforms (such as Shopify, WooCommerce, or similar) and their basic backend operations.
• Experience with digital marketing setups, including a working knowledge of Google Tag Manager (GTM), GA4, and Meta Pixel.
• Solid understanding of basic technical SEO principles and familiarity with auditing tools like Google Search Console.
• Excellent communication skills to effectively bridge the gap between commercial objectives and IT execution.
• Excellent analytical skills and a data-driven approach to tracking website performance and tasks.

Why Join Us?