Ecommerce Manager

KUKAI; Pluit; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

KŪKAI is seeking a hands-on e-commerce leader based in West Jakarta to drive online sales, GMV and profitability while coordinating with Performance Marketing, Affiliate & KOL, Live Streaming, and Marketplace teams.

You will own growth strategy, manage forecasts, budgets, and campaigns across Shopee, TikTok Shop, and marketplace Seller Centers, and lead a fast-paced team to turn data into clear actions.

Qualifications

• 2+ years in e-commerce, digital sales, growth or performance marketing.
• Hands-on experience with Shopee, TikTok Shop, and marketplace Seller Centers.
• Strong understanding of TikTok Ads / GMV Max / C-Ads, Shopee Ads, Meta Ads, affiliates and live commerce.
• Strong commercial and analytical skills with GMV, ROAS, conversion, AOV, budgets, margins and profitability.
• Experience managing sales targets, advertising budgets, promotions, and campaigns.
• Strong leadership and people-management skills.
• Able to turn data into insights, decisions and actions.
• Willing to work full-time WFO in Tambora, West Jakarta.

Responsibilities

• Own online sales, GMV, growth, and profitability targets.
• Develop and execute KŪKAI’s e-commerce and digital growth strategy.
• Manage sales forecasts, targets, budgets, and commercial plans.
• Track and improve key metrics including revenue, ROAS, conversion rate, AOV, ad spend, and margin.
• Oversee TikTok Ads / GMV Max / C-Ads, Shopee Ads, Meta Ads, and overall advertising efficiency.
• Drive sales through marketplace campaigns, promotions, affiliates, live streaming, and conversion‑focused content.
• Lead major commercial campaigns including 9.9, 10.10, 11.11, 12.12, payday, and Ramadan/Lebaran.
• Stay ahead of new marketplace tools, programs, and platform opportunities that can drive growth.
• Identify growth opportunities through sales data, customer behavior, product performance, competitor activity, and market trends.
• Build strong relationships with marketplace account managers, vendors, and external partners.
• Lead weekly and monthly performance reviews, turning data into clear insights, priorities, and action plans.
• Lead and develop the e-commerce team, including Marketplace, Performance Marketing, Affiliate, Live Streaming, and Content.

Skills

E-commerce growth

Analytical thinking

Leadership

Performance marketing

Data-driven decisions

Tools

Shopee Seller Center

TikTok Shop

GMV Max

C-Ads

Meta Ads

Job description

You’ll lead KŪKAI’s e-commerce team and work closely with our Performance Marketing, Affiliate & KOL, Live Streaming, and Marketplace teams, as well as other internal teams and external platform partners, to identify and execute new growth opportunities. We’re looking for someone who is commercial, analytical, proactive, and hands‑on — someone who understands the numbers, identifies opportunities, and knows what action to take next.

Key Responsibilities

Own online sales, GMV, growth, and profitability targets.

Develop and execute KŪKAI’s e-commerce and digital growth strategy.

Manage sales forecasts, targets, budgets, and commercial plans.

Track and improve key metrics including revenue, ROAS, conversion rate, AOV, ad spend, and margin.

Oversee TikTok Ads / GMV Max / C-Ads, Shopee Ads, Meta Ads, and overall advertising efficiency.

Drive sales through marketplace campaigns, promotions, affiliates, live streaming, and conversion‑focused content.

Lead major commercial campaigns including 9.9, 10.10, 11.11, 12.12, payday, and Ramadan/Lebaran.

Stay ahead of new marketplace tools, programs, and platform opportunities that can drive growth.

Identify growth opportunities through sales data, customer behavior, product performance, competitor activity, and market trends.

Build strong relationships with marketplace account managers, vendors, and external partners.

Lead weekly and monthly performance reviews, turning data into clear insights, priorities, and action plans.

Lead and develop the e-commerce team, including Marketplace, Performance Marketing, Affiliate, Live Streaming, and Content.

Work cross‑functionally with Brand, Finance, Business Development, and Warehouse to achieve overall business targets.

Qualifications

2+ years of experience in e-commerce, digital sales, growth, or performance marketing.

Hands‑on experience with Shopee, TikTok Shop, and marketplace Seller Centers.

Strong understanding of TikTok Ads / GMV Max / C-Ads, Shopee Ads, Meta Ads, affiliates, and live commerce.

Strong commercial and analytical skills, with a solid understanding of GMV, ROAS, conversion, AOV, budgets, margins, and profitability.

Experience managing sales targets, advertising budgets, promotions, and commercial campaigns.

Strong leadership and people‑management skills.

Able to turn data into insights, decisions, and clear actions.

Proactive, commercially minded, and comfortable working in a fast‑moving environment.

Strong communication and negotiation skills when working with platforms, vendors, and external partners.

Experience in fashion, beauty, FMCG, mom & baby, or consumer goods is a plus.

Willing to work full‑time WFO in Tambora, West Jakarta.