E-commerce Associate

BukuWarung; Jakarta Pusat; On-site; IDR 133,920,000 - 223,200,000; Full time

Job summary

BukuWarung seeks an E-Commerce Specialist to drive BukuAgen’s Shopee channel growth. You will plan campaigns, manage ads and budgets, optimize conversions, and analyze performance to hit orders and revenue targets.

You will lead a small admin team, coordinate promotions, and ensure store health and compliance with Shopee policies while pushing for growth in orders and revenue.

Qualifications

• Bachelor’s degree or equivalent in ecommerce or marketing.
• 2–4 years with Shopee store management and target ownership.
• Experience running Shopee Ads and managing budgets against CAC/ROAS goals.
• Strong analytical skills with funnel metrics and data-driven decisions.
• Experience coordinating a small team is a plus.
• Comfort with AI tools to improve efficiency.

Responsibilities

• Own monthly orders, revenue, and CAC/ROAS targets for Shopee EDC channel.
• Plan and run Shopee Ads, monitor CPC and conversions.
• Design campaigns, vouchers, and promotions.
• Improve listing quality, pricing, and store layout.
• Analyze funnel, ads, and sales; produce performance reports.
• Coordinate Shopee Admins; set priorities and SOPs.
• Manage affiliate partnerships to expand reach.
• Maintain store compliance and account health.

Skills

Shopee Ads

Ad budget management

Analytics

Funnel metrics

Team coordination

AI tools

Self-driven

Education

Bachelor’s degree or equivalent

Tools

Shopee Seller Center

Job description

Role Summary

The E-Commerce Specialist owns the growth and performance of BukuAgen’s Shopee EDC channel. You turn the store from a set of listings into a growth engine — planning campaigns, managing ads and budget, optimizing conversion, analyzing performance, and coordinating the admin and operational team. You are accountable for hitting order and revenue targets while keeping acquisition costs efficient.

Key Responsibilities

• Channel Performance: Own monthly order, revenue, and CAC/ROAS targets for the Shopee EDC channel and build the plans to hit them.

• Ads & Budget: Plan and run Shopee Ads (search, display, affiliate) — set budgets, monitor CPC and conversion, and optimize spend against CAC targets.

• Campaigns: Design and execute campaigns, vouchers, flash sales, and seasonal promotions to drive orders and improve conversion.

• Conversion Optimization: Improve listing quality, pricing, content, and store layout to lift conversion rate and average order value.

• Analytics: Analyze funnel, ads, and sales data; produce weekly/monthly performance reports with clear insights and next actions.

• Team Coordination: Direct and review the work of the Shopee Admin(s); set priorities, SOPs, and quality standards for daily operations.

• Affiliate & Partnerships: Manage the seller affiliate program and collaborations to expand reach and drive traffic.

• Compliance & Store Health: Keep the store compliant with Shopee policies and protect account health, minimizing penalty and suspension risk.

Requirements

• Bachelor’s degree, or equivalent practical experience in e-commerce / digital marketing.

• 2–4 years of hands-on experience managing a Shopee (or comparable marketplace) store, ideally with P&L or target ownership.

• Proven experience running Shopee Ads and managing an ad budget against CAC/ROAS goals.

• Strong analytical skills — comfortable with spreadsheets, funnel metrics, and turning data into decisions.

• Understanding of the full e-commerce funnel: traffic, conversion, retention, and unit economics.

• Experience coordinating or leading a small operational team is a plus.

• Comfortable using AI tools to work faster and smarter.

• Self-driven, organized, and able to balance strategy with hands-on execution.

What Success Looks Like

• Monthly order and revenue targets are met or exceeded with CAC kept within target.

• Ad spend is efficient and consistently improving in ROAS over time.

• Conversion rate and store health trend upward quarter over quarter.

• The admin team operates on clear SOPs with minimal escalations.