Director, Consumer Marketing – Indonesia

Muf; Tangerang; Vor Ort; IDR 1.800.000.000 - 3.600.000.000; Vollzeit

Zusammenfassung

Mastercard Indonesia seeks a Director of Consumer Marketing to lead Indonesia’s consumer marketing and media strategy, driving brand preference and usage across channels. The role focuses on digital marketing innovation, data-driven targeting, social content, and sponsorship activation.

Ideal candidates bring 12+ years in consumer marketing, strong leadership of teams and agencies, and deep expertise in paid social, search, programmatic, and CRM, including issuer/co-brand partnerships.

Qualifikationen

• 12+ years of progressive consumer marketing experience.
• Proven leadership of teams and agencies; drive outcomes.
• End-to-end campaign leadership: insight-led briefs, planning, execution, measurement.
• Deep expertise in digital/perf marketing: paid social, search, programmatic, CRM.
• Experience in issuer/co-brand & partner marketing (B2B2C).
• Strong media planning and communications across touchpoints.

Aufgaben

• Lead innovation and optimization of digital marketing using mobile and emerging tech.
• Develop deep consumer insights to define multi-channel targeting.
• Develop and measure social media content and publishing calendar.
• Leverage Mastercard sponsorship assets to drive preference; create new assets.
• Develop B2B2C campaigns with issuers leveraging assets.

Kenntnisse

Leadership

Digital marketing

Media planning

Social media management

Campaign management

Stakeholder management

Budget management

Strategic thinking

Brand management

Partnership marketing

Ausbildung

Bachelor's degree in Marketing, Business, or Communications

MBA or equivalent (plus)

Tools

CRM platforms

Programmatic platforms

Social media platforms

Media agencies management

Jobbeschreibung

Mastercard Indonesia seeks a Director of Consumer Marketing to lead Indonesia’s consumer marketing and media strategy, driving brand preference and usage across channels. The role focuses on digital marketing innovation, data-driven targeting, social content, and sponsorship activation.

Ideal candidates bring 12+ years in consumer marketing, strong leadership of teams and agencies, and deep expertise in paid social, search, programmatic, and CRM, including issuer/co-brand partnerships.