Director, Consumer Marketing – Digital & Brand Strategy

Sampoerna Academy; Tangerang; Vor Ort; IDR 2.715.424.000 - 3.982.621.000; Vollzeit

Zusammenfassung

Mastercard is seeking a Director of Consumer Marketing to lead Indonesia’s multi-channel marketing strategy, driving brand preference and payment usage across digital, social, and sponsorship assets. You will craft insights-based campaigns, align with Issuers on co-brand programs, and oversee cross-functional teams to deliver measurable impact.

The role requires a strategic leader with 12+ years in consumer marketing, strong executive communication, and a track record of delivering integrated

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus.
• 12+ years of progressive consumer marketing experience, including leading integrated brand, digital and media programs for large, matrixed organizations.
• Proven leadership experience managing high-performing teams and agencies—setting strategy, coaching talent, and driving accountability.
• Strong strategic planning capability with end-to-end campaign leadership: insight-led brief development, creative/media planning, execution, optimization, and post-campaign measurement.
• Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM) and social/content strategies—able to translate platform trends into scalable consumer programs.

Aufgaben

• Lead Indonesia Consumer Marketing and Media channel strategies to drive Mastercard brand preference and usage.
• Develop and measure social media content and manage the social publishing calendar.
• Leverage Mastercard's sponsorship assets to drive preference and share with customers and cardholders; create assets for domestic market.
• Develop issuer/co-brand and partner marketing programs (B2B2C) and deliver co-funded campaigns at scale.
• Collaborate with Legal, Compliance and Risk to ensure marketing meets local and regional requirements.

Kenntnisse

Digital marketing

Leadership

Brand management

Media planning

Strategy

Stakeholder management

Executive communication

Ausbildung

Bachelor's degree in Marketing, Business, Communications or related field

Jobbeschreibung

Mastercard is seeking a Director of Consumer Marketing to lead Indonesia’s multi-channel marketing strategy, driving brand preference and payment usage across digital, social, and sponsorship assets. You will craft insights-based campaigns, align with Issuers on co-brand programs, and oversee cross-functional teams to deliver measurable impact.

The role requires a strategic leader with 12+ years in consumer marketing, strong executive communication, and a track record of delivering integrated