Director, Consumer Marketing — SEA/Indonesia

Hiloker; Tangerang; Vor Ort; IDR 900.000.000 - 1.500.000.000; Vollzeit

Zusammenfassung

Mastercard is seeking a Director of Consumer Marketing in Indonesia to lead the Indonesia Consumer Marketing and Media channel strategies, with a focus on driving brand preference and usage across digital platforms.

You will innovate and execute multi-channel campaigns, manage social content, and develop insights-driven approaches that align with regional market trends and regulatory requirements.

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus.
• 13+ years of progressive consumer marketing experience across integrated brand, digital and media programs.

Aufgaben

• Lead Indonesia Consumer Marketing and Media channel strategies to drive Mastercard brand preference and usage.
• Develop and optimize digital marketing using mobile devices and emerging tech.
• Develop multi-channel targeting using segmentation data to win key segments.
• Create and manage social media content and publishing calendar.
• Leverage Mastercard assets to drive brand preference and share with customers and cardholders.

Kenntnisse

Digital marketing

Social media strategy

Campaign leadership

Agency management

Stakeholder management

Budget management

Communication

Media planning

B2B2C marketing

Regulatory awareness

Ausbildung

Bachelor's degree in Marketing/Business/Communications

MBA beneficial

Tools

CRM platforms

Programmatic platforms

Social media tools

Jobbeschreibung

Mastercard is seeking a Director of Consumer Marketing in Indonesia to lead the Indonesia Consumer Marketing and Media channel strategies, with a focus on driving brand preference and usage across digital platforms.

You will innovate and execute multi-channel campaigns, manage social content, and develop insights-driven approaches that align with regional market trends and regulatory requirements.