Director, Consumer Marketing – Indonesia Growth & Digital

Mastercard; Sumatera Selatan; On-site; IDR 1,800,000,000 - 3,200,000,000; Full time

Job summary

Mastercard Indonesia is seeking a Director of Consumer Marketing to lead the Indonesia Consumer Marketing and Media channel strategies within the SEA region. The role focuses on driving brand preference and use across digital, social and multi-channel campaigns.

You will oversee senior teams, partner with issuers and merchants, and translate consumer insights into scalable programs while ensuring compliance and delivering measurable business impact.

Qualifications

• 12+ years of progressive consumer marketing experience, including leading integrated brand, digital and media programs.
• Proven leadership experience managing high-performing teams and agencies.
• Strong strategic planning with end-to-end campaign leadership and measurement.
• Expertise in digital and performance marketing (paid social, search, CRM) and social/content strategies.
• Experience developing issuer/co-brand and partner marketing programs at scale.
• Excellent executive communication and stakeholder management skills.

Responsibilities

• Lead the innovation, execution, and optimization of digital marketing across Indonesia.
• Develop consumer insights and multi-channel targeting to win key segments.
• Develop and measure social media content and manage publishing calendar.
• Leverage sponsorship assets to drive brand preference and share with customers and cardholders.
• Develop B2B2C campaigns with issuers and partners at scale.

Skills

Leadership

Strategic planning

Digital marketing

Brand management

Stakeholder management

Media planning

Communication

Education

Bachelor's degree in Marketing/Business/Communications

MBA or equivalent

Tools

CRM tools

Social media management tools

Programmatic advertising

Job description

Mastercard Indonesia is seeking a Director of Consumer Marketing to lead the Indonesia Consumer Marketing and Media channel strategies within the SEA region. The role focuses on driving brand preference and use across digital, social and multi-channel campaigns.

You will oversee senior teams, partner with issuers and merchants, and translate consumer insights into scalable programs while ensuring compliance and delivering measurable business impact.