Director, Consumer Marketing - Indonesia

Golden Agri-Resources Ltd.; Tangerang; Vor Ort; IDR 90.000.000 - 150.000.000; Vollzeit

Zusammenfassung

Mastercard is seeking a Director of Consumer Marketing to lead Indonesia’s consumer marketing and media strategies. You will shape digital and channel approaches to grow brand preference and usage across the market, working with regional teams and local partners.

The role requires deep expertise in paid social, search, programmatic, CRM and social content, plus experience managing high‑performing teams and agencies in tightly regulated environments.

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications or related field.
• 12+ years of progressive consumer marketing experience.
• Experience leading integrated brand, digital and media programs for large, matrixed organizations.
• Proven leadership managing high‑performing teams and agencies.
• Strong strategic planning, insight-led briefs, and post‑campaign measurement.

Aufgaben

• Oversee digital marketing and emerging tech for Indonesia consumer marketing.
• Develop multi‑channel targeting using demographic, attitudinal and behavioral data.
• Create and measure social media content and manage publishing calendar.
• Leverage Mastercard sponsorship assets to drive brand preference and cardholder engagement.
• Lead B2B2C campaigns with issuers and partners at scale.

Kenntnisse

Digital marketing

Social media strategy

Leadership

Media planning

Strategic thinking

Budget management

Ausbildung

Bachelor's degree in Marketing, Business, Communications

MBA

Jobbeschreibung

Mastercard is seeking a Director of Consumer Marketing to lead Indonesia’s consumer marketing and media strategies. You will shape digital and channel approaches to grow brand preference and usage across the market, working with regional teams and local partners.

The role requires deep expertise in paid social, search, programmatic, CRM and social content, plus experience managing high‑performing teams and agencies in tightly regulated environments.