English Language Coach & Student Mentor

Ruangguru

Jawa Barat

On-site

IDR 3,000,000,000 - 7,000,000,000

Full time

5 days ago
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Job summary

Mastercard Indonesia is seeking a Director, Consumer Marketing to lead Indonesia's consumer marketing and media strategy across channels, driving brand preference and usage. You will oversee digital marketing innovations, multi-channel targeting, social content, sponsorship assets, and B2B2C programs, guiding high-performing teams and agencies toward measurable business impact.

Excellent leadership, strategic planning and stakeholder management are essential to succeed in this role within a

Qualifications

  • Bachelor's degree in Marketing, Business, Communications...; MBA or equivalent is a plus.
  • 12+ years of progressive consumer marketing experience across brands, digital and media programs for large organizations.
  • Proven leadership experience managing teams and agencies—setting strategy, coaching talent, and driving accountability to outcomes.
  • Strong strategic planning capability with end-to-end campaign leadership: insight-led briefs, media planning, execution, and post-campaign measurement.
  • Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM) and social/content strategies.
  • Experience developing issuer/co-brand and partner marketing programs (B2B2C) at scale.
  • Strong media and communications expertise, including briefing and managing media agencies and channel optimization.
  • Commercial acumen and financial discipline—able to manage budgets and report impact against KPIs.
  • Comfort operating in regulated environments; partner with Legal, Compliance and Risk.
  • Excellent executive communication and stakeholder management skills.

Responsibilities

  • Lead innovation, execution and optimization of digital marketing using mobile devices and emerging tech.
  • Assist business teams in developing deep consumer insights to define multi-channel targeting and POVs for key segments.
  • Develop and measure social media content and manage our social publishing calendar.
  • Leverage Mastercard's sponsorship assets to drive brand preference and share with customers and cardholders.
  • Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard's marketing assets.

Skills

Brand marketing leadership
Digital marketing
Media planning
Social media strategy
Team leadership
Strategic planning
Stakeholder management
Budget management
Communications
Regulatory/compliance awareness

Education

Bachelor's degree in Marketing/Business/Communications
MBA or equivalent

Tools

CRM

Job description

Mastercard Indonesia is seeking a Director, Consumer Marketing to lead Indonesia's consumer marketing and media strategy across channels, driving brand preference and usage. You will oversee digital marketing innovations, multi-channel targeting, social content, sponsorship assets, and B2B2C programs, guiding high-performing teams and agencies toward measurable business impact.

Excellent leadership, strategic planning and stakeholder management are essential to succeed in this role within a

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