Growth Leader - Consumer Marketing & Digital Strategy

Recruitment Pt Indofood Cbp Sukses Makmur Tbk - Divisi Noodle

Tangerang

On-site

IDR 2,171,946,000 - 4,343,891,000

Full time

3 days ago

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Job summary

Mastercard SEA Marketing is seeking a Director, Consumer Marketing to lead Indonesia's consumer marketing and media strategies, driving brand preference and usage across digital and traditional channels. You will own multi‑channel campaigns, develop consumer insights, manage sponsorships and issuer/co‑brand programs, and lead a capable team with strong governance and accountability.

The role requires 12+ years in consumer marketing, executive communication, and the ability to translate data into

Qualifications

Bachelor's degree in Marketing, Business, Communications or related field.
12+ years of progressive consumer marketing experience in large organizations.
Proven leadership and ability to manage agencies and teams.
End-to-end campaign leadership from insight to measurement.
Expertise in digital and performance marketing and social strategies.
Experience with issuer/co-brand and partner marketing programs.

Responsibilities

Lead innovation, execution and optimization of digital marketing using mobile and emerging tech.
Develop multi-channel targeting approaches using segmentation data.
Develop and measure social media content and manage publishing calendar.
Leverage sponsorship assets to drive brand preference with customers and cardholders.
Deliver B2B2C campaigns with issuers leveraging Mastercard assets.