Dokter Marketing

Rumah Sakit Satya Negara; Jawa Barat; Vor Ort; IDR 1.800.000.000 - 3.200.000.000; Vollzeit

Zusammenfassung

Mastercard Indonesia is seeking a Director of Consumer Marketing to lead the Indonesia Consumer Marketing and media channel strategies across SEA, driving brand preference and usage.

You will oversee digital marketing, sponsorship assets, and multi-channel campaigns, partnering with issuers and regional teams to deliver measurable impact in a dynamic payments market.

Qualifikationen

• 12+ years of progressive consumer marketing experience.
• Experience leading integrated brand, digital and media programs.
• Proven leadership, coaching talent, and accountability.
• Strong end-to-end campaign leadership with insight-driven brief development.
• Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM).
• Experience developing issuer/co-brand and partner marketing programs at scale.
• Ability to manage budgets, build business cases and report KPIs.
• Comfort operating in regulated environments with Legal and Compliance.

Aufgaben

• Lead digital marketing innovation, execution and optimization.
• Define multi-channel targeting using segmentation data.
• Develop and measure social content and publish calendar.
• Leverage sponsorship assets to drive preference and share.
• Develop B2B2C campaigns with issuers leveraging marketing assets.

Kenntnisse

Leadership experience

Digital marketing

Brand management

Media planning

Strategic thinking

Executive communication

Stakeholder management

Ausbildung

Bachelor's degree in Marketing/Business/Communications

MBA or equivalent

Tools

CRM tools

Social media platforms

Media agencies management

Jobbeschreibung

Director, Consumer Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Consumer Marketing

Overview

The Director, Consumer Marketing position within the SEA Marketing team will lead the Indonesia Consumer Marketing and Media channel strategies across Indonesia to drive Mastercard brand preference and usage.

The Role

• The role is responsible for the innovation, execution, implementation and the optimization of digital marketing using mobile devices and other emerging technology
• Assist the business teams in developing deep consumer insights by applying demographic, attitudinal & behavioral segmentation data to define a multi-channel targeting approach to winning with key segments; this includes POV's and best practices related to media channel and communications trends tied to key segments as defined by the region and individual markets.
• Develop and measure social media content and manage our social publishing calendar.
• Leverage Mastercard's suite of sponsorship assets to drive preference and share with customers and cardholders. Create new assets relevant for domestic market.
• Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard's suite of marketing assets.

All About You

• Bachelor's degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus.
• 12+ years of progressive consumer marketing experience, including leading integrated brand, digital and media programs for large, matrixed organizations (payments, fintech, FMCG or similar).
• Proven leadership experience managing high-performing teams and agencies-setting strategy, coaching talent, and driving accountability to outcomes.
• Strong strategic planning capability with end-to-end campaign leadership: insight-led brief development, creative/media planning, execution, optimization, and post-campaign measurement.
• Deep expertise in digital and performance marketing (paid social, search, programmatic, CRM) and social/content strategies-able to translate platform trends into scalable consumer programs.
• Experience developing issuer/co-brand and partner marketing programs (B2B2C), aligning stakeholders and delivering co-funded campaigns at scale.
• Strong media and communications expertise, including briefing and managing media agencies, optimizing channel mix, and ensuring brand consistency across touchpoints.
• Commercial acumen and financial discipline-able to manage budgets, build business cases, and report impact against agreed KPIs with senior stakeholders.
• Comfort operating in regulated environments; able to partner with Legal, Compliance and Risk to deliver marketing that meets local and regional requirements.
• Excellent executive communication and stakeholder management skills, with the ability to influence across functions and present clearly to leadership.

Corporate Security Responsibility

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.