Indonesia Digital Marketing Manager - Growth & Revenue

MatchaTalent; Bogor; On-site; IDR 400,000,000 - 650,000,000; Full time

Job summary

MatchaTalent seeks a Digital Marketing Manager for a client in Tangerang, Indonesia. You will design revenue-driven digital campaigns across SKUs, coordinate Content, Video, KOL, and Performance Marketing, and own commercial outcomes.

You will lead a cross-functional team, optimize ROAS, CPL, CTR, and scale campaigns across Meta, TikTok, Google, and marketplaces, reporting to the CMO with actionable recommendations.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years in Digital Marketing with a performance-driven focus.
• 3+ years in a managerial or strategic role.
• Experience in Consumer Goods, Food & Beverage, Health, Sports Nutrition, or related products.
• Proven track record in revenue-generating digital campaigns with measurable sales growth.

Responsibilities

• Develop revenue strategies for SKUs and identify target segments.
• Lead ad creative testing and optimization across campaigns.
• Oversee paid campaigns across Meta, TikTok, Google, and marketplaces.
• Develop value-driven marketing strategies that reduce reliance on discounts.
• Coordinate cross-functional teams to ensure consistent product messaging.
• Monitor ROAS, CPL, CTR and provide data-driven recommendations.
• Report performance and opportunities to the CMO.
• Align digital marketing activities with business objectives.

Skills

Digital marketing

Performance marketing

Data-driven decisions

Team leadership

Education

Bachelor's Degree in Marketing

Tools

Meta Ads

TikTok Ads

Google Ads

Marketplace Advertising

Job description

MatchaTalent seeks a Digital Marketing Manager for a client in Tangerang, Indonesia. You will design revenue-driven digital campaigns across SKUs, coordinate Content, Video, KOL, and Performance Marketing, and own commercial outcomes.

You will lead a cross-functional team, optimize ROAS, CPL, CTR, and scale campaigns across Meta, TikTok, Google, and marketplaces, reporting to the CMO with actionable recommendations.