D2C eCommerce Commercial Specialist - Power Tools

Bosch; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Bosch in Indonesia is seeking a D2C eCommerce Strategy Lead to define and drive the Indonesian D2C eCommerce strategy across brand.com, marketplace and app. You will transfer strategy into regular business operations to achieve targets such as TNS, conversion rate, cost GM, and platform mix, while collaborating with central marketing to optimize content.

You will lead data-based decision making for listing, content, promotions and CRM, using data analysis and visualization to continuously

Qualifications

• 3-5 years of experience in eCommerce or Digital Marketing.
• Familiar with data analytics and reporting tools; Power BI preferred.
• Strong understanding of Performance marketing tools and local marketplaces.
• Solid knowledge on DTC ecommerce operation models (especially .com).
• Good analytical skill with capturing trends from raw data.

Responsibilities

• Lead, drive, define the D2C eCommerce strategy (brand.com, marketplace, APP) of Indonesia and transfer into the regular business operation to ensure the target achievement (TNS, conversion rate, cost GM, Platform Mix, etc.)
• Together with central marketing expertise team to optimize the brand, product & service presentation in the Official Store with the best & user-centric content
• Drive data-based decision on listing, content, promotion, CRM from a profound data analysis & visualization to continuously optimize the shop operation efficiency and user experience
• Lead and decide the shop annual promotion planning & execution together with central marketing expertise team and platforms
• Profitability responsibility through budget planning & monitoring, shop operational cost monitoring and T&C negotiation & monitoring with platform or service provider
• Ensure smooth & effective workflow & collaboration with team members and stakeholders
• Keep contact with main eCommerce platforms & support and represent PT on conferences, events, etc.

Skills

eCommerce

Digital Marketing

Power BI

Data analytics

KPI setup

Negotiation skills

Content optimization

Education

Business, Economics, Statistics or Marketing

Tools

Excel

PowerPoint

Job description

Company Description

At Bosch, we care. For you, our business, and our environment.

Let’s turn visions into reality. At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our areas of activity are every bit as diverse as our outstanding Bosch teams around the world. Their creativity is the key to innovation through connected living, mobility or industry. Our responsibility goes far beyond business. We’re independent of stock markets and bound to the purpose of the Robert Bosch Foundation; our success directly benefits society, the environment, and future generations. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference.

Work #LikeABosch

Job Description

• Lead, drive, define the D2C eCommerce strategy (brand.com, marketplace, APP) of Indonesia and transfer into the regular business operation to ensure the target achievement (TNS, conversion rate, cost GM, Platform Mix, etc.)
• Together with central marketing expertise team to optimize the brand, product & service presentation in the Official Store with the best & user-centric content
• Drive data-based decision on listing, content, promotion, CRM from a profound data analysis & visualization to continuously optimize the shop operation efficiency and user experience
• Lead and decide the shop annual promotion planning & execution together with central marketing expertise team and platforms
• Profitability responsibility through budget planning & monitoring, shop operational cost monitoring and T&C negotiation & monitoring with platform or service provider
• Ensure smooth & effective workflow & collaboration with team members and stakeholders
• Keep contact with main eCommerce platforms & support and represent PT on conferences, events, etc.

Qualifications

• 3-5 years of experience in eCommerce or Digital Marketing
• Advanced usage of Microsoft Excel (Pivot table, V-lookup) and PowerPoint
• Fluent in both oral and written English, working language-English (including daily communication and meetings) and adaptable to work in a global team
• Familiar with data analytics and reporting tools, familiar with Power BI is preferred
• Strong understanding and command of Performance marketing tools and local marketplaces
• Understanding of eCommerce cost drivers and ability to increase efficiency in supply chain solutions (logistics, vendor, etc.)
• Solid management and negotiation skills & KPI set up
• Solid knowledge on DTC ecommerce operation models (especially .com)
• Good analytical skill with capturing trends from raw data
• Major in business, economics, statistics or marketing fields

Additional Information

Employment Status: Permanent