D2C eCommerce Growth Strategist

Bosch; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Bosch in Indonesia is seeking a D2C eCommerce Strategy Lead to define and drive the Indonesian D2C eCommerce strategy across brand.com, marketplace and app. You will transfer strategy into regular business operations to achieve targets such as TNS, conversion rate, cost GM, and platform mix, while collaborating with central marketing to optimize content.

You will lead data-based decision making for listing, content, promotions and CRM, using data analysis and visualization to continuously

Qualifications

• 3-5 years of experience in eCommerce or Digital Marketing.
• Familiar with data analytics and reporting tools; Power BI preferred.
• Strong understanding of Performance marketing tools and local marketplaces.
• Solid knowledge on DTC ecommerce operation models (especially .com).
• Good analytical skill with capturing trends from raw data.

Responsibilities

• Lead, drive, define the D2C eCommerce strategy (brand.com, marketplace, APP) of Indonesia and transfer into the regular business operation to ensure the target achievement (TNS, conversion rate, cost GM, Platform Mix, etc.)
• Together with central marketing expertise team to optimize the brand, product & service presentation in the Official Store with the best & user-centric content
• Drive data-based decision on listing, content, promotion, CRM from a profound data analysis & visualization to continuously optimize the shop operation efficiency and user experience
• Lead and decide the shop annual promotion planning & execution together with central marketing expertise team and platforms
• Profitability responsibility through budget planning & monitoring, shop operational cost monitoring and T&C negotiation & monitoring with platform or service provider
• Ensure smooth & effective workflow & collaboration with team members and stakeholders
• Keep contact with main eCommerce platforms & support and represent PT on conferences, events, etc.

Skills

eCommerce

Digital Marketing

Power BI

Data analytics

KPI setup

Negotiation skills

Content optimization

Education

Business, Economics, Statistics or Marketing

Tools

Excel

PowerPoint

Job description

Bosch in Indonesia is seeking a D2C eCommerce Strategy Lead to define and drive the Indonesian D2C eCommerce strategy across brand.com, marketplace and app. You will transfer strategy into regular business operations to achieve targets such as TNS, conversion rate, cost GM, and platform mix, while collaborating with central marketing to optimize content.

You will lead data-based decision making for listing, content, promotions and CRM, using data analysis and visualization to continuously