CRM Officer

PT Eigerindo Multi Produk Industri; Kota Bandung; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

PT Eigerindo Multi Produk Industri is seeking a CRM Officer to lead membership programs and personalized marketing across online and offline channels from its Bandung office. The role focuses on enhancing customer acquisition, retention, and CLTV, using data-driven insights and marketing automation to deliver tailored experiences.

You will monitor transactions, manage loyalty initiatives, and coordinate with Brand Marketing, Digital, and Retail Operations to ensure cohesive customer journeys and

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
• 3 years experience in CRM, membership management, loyalty programs, personalized marketing, or digital marketing.
• Experience using customer engagement and marketing automation platforms such as Insider, MoEngage, or similar tools is preferred.
• Strong analytical skills with the ability to interpret customer data and translate insights into actionable marketing strategies.
• Proficiency in Excel, PivotTables and Macros, and data visualization tools such as Tableau or equivalent.

Responsibilities

• Monitor and execute membership programs, including membership transactions, customer activity, and program performance, to ensure effective implementation and continuous improvement.
• Develop, execute, and optimize personalized marketing campaigns across online and offline channels to drive customer acquisition, engagement, retention, and repeat purchases.
• Utilize customer engagement and marketing automation via Insider platforms to deliver relevant and personalized communications across customer touchpoints.
• Analyze customer data, purchasing behavior, and engagement patterns to identify customer segments and develop targeted campaigns throughout the customer lifecycle.
• Develop and execute membership experience initiatives, promotional programs, and loyalty strategies to strengthen customer relationships, increase member engagement, and enhance customer loyalty.
• Manage and optimize customer community platforms to encourage interaction, strengthen EIGER brand affinity, and build long-term customer relationships.
• Monitor campaign effectiveness using key metrics such as acquisition rate, conversion rate, repeat purchase rate, retention rate, and CLTV; conduct A/B testing and data-driven improvements.

Skills

CRM

Membership management

Loyalty programs

Personalized marketing

Digital marketing

Data analysis

Education

Bachelor's degree in Marketing, Business, Digital Media, or related field

Tools

Insider

MoEngage

Excel

Tableau

Job description

As the CRM Officer, your primary responsibility monitor and execute membership programs and personalized marketing initiatives across online and offline channels to enhance customer acquisition, retention, and Customer Lifetime Value (CLTV). This role covers membership transaction monitoring, membership experience programs, promotional campaigns, membership administration, community platform management, and loyalty programs. By leveraging customer insights, data analytics, and marketing automation tools, the CRM Officer will develop personalized customer engagement strategies that strengthen customer relationships and drive sustainable business growth.

In this role, you will get to

• Monitor and execute membership programs, including membership transactions, customer activity, and program performance, to ensure effective implementation and continuous improvement.
• Develop, execute, and optimize personalized marketing campaigns across online and offline channels to drive customer acquisition, engagement, retention, and repeat purchases
• Utilize customer engagement and marketing automation via Insider platforms to deliver relevant and personalized communications across customer touchpoints.
• Analyze customer data, purchasing behavior, and engagement patterns to identify customer segments and develop targeted campaigns throughout the customer lifecycle.
• Develop and execute membership experience initiatives, promotional programs, and loyalty strategies to strengthen customer relationships, increase member engagement, and enhance customer loyalty.
• Manage and optimize customer community platforms to encourage interaction, strengthen EIGER brand affinity, and build long-term customer relationships.
• Monitor campaign effectiveness using key metrics such as acquisition rate, conversion rate, repeat purchase rate, retention rate, and Customer Lifetime Value (CLTV).
• Conduct A/B testing and implement data-driven improvements to maximize campaign effectiveness and ROI.
• prepare regular reports on membership performance, customer behavior, campaign effectiveness, and loyalty program outcomes to support strategic decision-making.
• Ensure accurate membership data management, transaction monitoring, and administrative processes to support seamless program execution and reliable customer insights.
• Work closely with Brand Marketing, Digital, Retail Operations, and other relevant teams to ensure consistent customer experiences and alignment between membership initiatives and EIGER's overall business objectives.

What you will Need to Succeed

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
• Proven 3 years experience in CRM, membership management, loyalty programs, personalized marketing, or digital marketing.
• Experience using customer engagement and marketing automation platforms such as Insider, MoEngage, or similar tools is preferred.
• Strong analytical skills with the ability to interpret customer data and translate insights into actionable marketing strategies.
• Proficiency in Microsoft Excel, particularly PivotTables and Macros, and data visualization tools such as Tableau or equivalent.
• Understanding of customer segmentation, customer lifecycle management, retention strategies, and Customer Lifetime Value (CLTV).
• Experience in campaign management, performance monitoring, and A/B testing.
• Creative thinker with a passion for innovation and improving customer experiences.
• Ability to manage multiple campaigns and projects simultaneously.
• Work from Eigerindo MPI Head Office in Kab. Bandung

Equal Opportunity Employer

At EIGER, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file.