Growth Marketing Lead - Retail & Loyalty

Somethinc - BeautyHaul; Jakarta Pusat; On-site; IDR 450,000,000 - 750,000,000; Full time

Job summary

Beautyhaul is seeking a Retail Marketing Lead to drive online and offline campaigns in Indonesia, boosting traffic, conversion, and sales. You will manage KOL & affiliate programs, build community engagement, and oversee social media direction to strengthen brand presence and performance.

The role involves developing membership and loyalty programs and collaborating with tech/data teams to optimize the E-Commerce App and CRM-driven retention, ensuring scalable, profitable growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communication, or related field.
• 5 years of experience in Beauty, FMCG, or Retail with omnichannel marketing.
• Proven experience managing KOL, influencer, and affiliate programs, including social commerce platforms.
• Strong understanding of retail marketing, CRM, loyalty programs, and customer journey.
• Data-driven mindset with experience in performance tracking, budget planning, and ROI analysis.
• Strong leadership and execution skills, with at least 2–3 years of team management.

Responsibilities

• Lead and execute Retail Marketing initiatives (online & offline) to drive traffic, conversion, and sales growth.
• Manage and grow the KOL & Affiliate ecosystem (macro to nano) with program structure, incentives, and ROI optimization.
• Develop and lead the community program to boost engagement, UGC, and community-driven sales.
• Oversee social media and content direction to support brand awareness, affiliate performance, and membership acquisition.
• Drive the development of membership & loyalty programs to increase repeat purchase, active members, and CLV.
• Collaborate with tech and data teams to optimize the E-Commerce App, leveraging CRM, personalization, and push strategies to improve retention and conversions.

Skills

Retail marketing

CRM

Loyalty programs

Customer journey

KOL & influencer programs

Social media

Content direction

Leadership

Team management

Data-driven

Budget planning

ROI analysis

Education

Bachelor's degree in Marketing/Business/Communication

Tools

CRM software

Social media management tools

Job description

Beautyhaul is seeking a Retail Marketing Lead to drive online and offline campaigns in Indonesia, boosting traffic, conversion, and sales. You will manage KOL & affiliate programs, build community engagement, and oversee social media direction to strengthen brand presence and performance.

The role involves developing membership and loyalty programs and collaborating with tech/data teams to optimize the E-Commerce App and CRM-driven retention, ensuring scalable, profitable growth.