Cs / Marketing (Jakarta)

Pt Sinergia Worldwide Education; Jawa Barat; Hybrid; IDR 60,000,000 - 120,000,000; Full time

Job summary

Pt Sinergia Worldwide Education's client in Jakarta is seeking a Senior Digital Marketing Specialist to drive online presence, customer acquisition, and conversion growth across Indonesia.

You will own multi‑channel strategies including SEO, SEM, social, email, and content, optimize budgets, and analyze performance with Google Analytics, Google Ads, Facebook Ads Manager, and HubSpot, collaborating with content creators, designers, and web developers.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 5 years of digital marketing experience with a proven campaign track record.
• In-depth knowledge of SEO, SEM, social media, email marketing and content marketing.
• Proficiency with digital marketing tools such as GA, Google Ads, Facebook Ads Manager, HubSpot.

Responsibilities

• Develop, implement and manage comprehensive digital marketing strategies to achieve business objectives.
• Oversee and optimize SEO/SEM campaigns to improve search rankings and drive qualified traffic.
• Manage social media presence and create engaging content across platforms.
• Plan and execute email marketing campaigns with segmentation, A/B testing and performance analysis.
• Analyze website traffic and user behavior with analytics tools to identify trends and opportunities.
• Create and manage paid advertising campaigns across Google Ads and social media.
• Collaborate with content creators, designers and web developers to ensure cohesive brand messaging.
• Track, report and analyze performance of all campaigns, providing insights for improvement.
• Stay updated on latest digital marketing trends, technologies and best practices.
• Manage the digital marketing budget effectively, ensuring ROI.

Skills

Digital marketing

Campaign management

Analytics

Cross-functional

Education

Bachelor's degree

Master's degree (plus)

Tools

Google Analytics

Google Ads

Facebook Ads Manager

HubSpot

Job description

Senior Digital Marketing Specialist

Our client, a rapidly expanding e-commerce platform, is seeking a highly skilled Senior Digital Marketing Specialist to drive their online presence and customer acquisition efforts from their strategic hub in Jakarta. This pivotal role requires a data-driven individual with expertise in a wide range of digital marketing channels, including SEO, SEM, social media, email marketing, and content strategy. The ideal candidate will be instrumental in developing and executing innovative campaigns to boost brand awareness, generate leads, and increase conversion rates. This is an exciting opportunity to shape the digital footprint of a leading company in the vibrant Indonesian market.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to achieve business objectives.
• Oversee and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
• Manage social media presence across various platforms, creating engaging content and fostering community interaction.
• Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Analyze website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify trends and opportunities.
• Create and manage paid advertising campaigns (PPC) across platforms like Google Ads and social media.
• Collaborate with content creators, designers, and web developers to ensure cohesive brand messaging and user experience.
• Track, report, and analyze the performance of all digital marketing campaigns, providing insights and recommendations for improvement.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Manage the digital marketing budget effectively, ensuring optimal ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success in campaign management.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, etc.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Experience in the e-commerce or technology sector is highly desirable for our client's operations in Jakarta.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Benefits

Our client offers a competitive salary, comprehensive health and wellness benefits, performance-based bonuses, generous paid time off, and excellent opportunities for professional development and career advancement. Employees will have the chance to work with a dynamic team and contribute to the growth of a leading digital platform in Indonesia. Flexible working arrangements are also part of the offering.