Digital Marketing Strategist — Growth & Performance

PT Salam Pacific Indonesia Lines; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 200,880,000 - 401,760,000; Full time

Job summary

PT Salam Pacific Indonesia Lines in Surabaya is seeking an experienced Digital Marketing Manager to lead strategy and execution, boosting brand visibility and lead generation across social media, website, and paid channels.

The ideal candidate has 4–7 years in digital marketing, hands‑on experience with performance marketing and SEO, and strong analytical, creative, and communication skills to craft data‑driven campaigns and collaborate with internal teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 4–7 years of digital marketing experience.
• Experience in Performance Marketing and/or SEO preferred.
• Familiar with Google Ads and Meta Ads platforms.
• Understand website analytics tools such as Google Analytics (GA4) and Google Search Console.
• Able to analyze campaign performance and use data to improve results.
• Good communication, analytical, and problem-solving skills.
• Creative, proactive, and able to work independently as well as in a team.

Responsibilities

• Develop and execute digital marketing strategies to raise brand awareness and generate leads.
• Manage channels: social media, website, and online advertising.
• Monitor and optimize campaigns to hit business targets.
• Analyze campaign performance and prepare regular reports.
• Apply performance marketing and/or SEO to improve traffic and results.
• Collaborate with internal teams to create engaging content and campaigns.
• Keep up with the latest digital marketing trends and best practices.

Skills

Digital marketing strategy

Campaign analysis

Performance marketing

SEO

Data-driven decision making

Creative thinking

Team collaboration

Independent work

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

Google Ads

Meta Ads

Google Analytics GA4

Google Search Console

Job description

PT Salam Pacific Indonesia Lines in Surabaya is seeking an experienced Digital Marketing Manager to lead strategy and execution, boosting brand visibility and lead generation across social media, website, and paid channels.

The ideal candidate has 4–7 years in digital marketing, hands‑on experience with performance marketing and SEO, and strong analytical, creative, and communication skills to craft data‑driven campaigns and collaborate with internal teams.