Digital Marketing Lead

PT Talentvis Consulting Indonesia; Jakarta Barat; On-site; IDR 250,000,000 - 450,000,000; Full time

Job summary

PT Talentvis Consulting Indonesia seeks an experienced Digital Marketing Lead to develop and execute cross-channel campaigns across SEM, SEO, social media, and email. You will lead a team, collaborate with creative and analytics teams, and drive lead generation while ensuring compliance and staying ahead of industry trends.

The role requires strong leadership, data-driven decision making, and a track record of successful digital campaigns with Google Ads expertise in a dynamic market.

Qualifications

• Minimum 3-5 years in Digital Marketing with hands-on Google Ads experience.
• Bachelor's degree in Marketing, Communications, or related field; master's a plus.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive brand growth.
• Manage and optimize campaigns across SEM, SEO, social media, email, and display advertising.
• Lead a team of digital marketing specialists with guidance and performance feedback.
• Collaborate with creative team to develop engaging content for website, landing pages, blogs, social posts, and emails.
• Conduct market research and competitor analysis to identify trends and growth opportunities.
• Monitor key metrics and optimize campaigns based on performance.

Skills

Google Ads

SEO

Social Media

Team Leadership

Analytics

Content Marketing

Budget Management

Google Analytics

Education

Bachelor's degree in Marketing/ Communications

Tools

Google Ads Platform

Facebook Ads

LinkedIn Ads

GA4/Analytics

Job description

As a Digital Marketing Lead, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, increase online visibility, and generate leads. You will lead a team of digital marketing specialists and collaborate with cross-functional teams to create and execute effective digital campaigns across various channels. This role requires a strong understanding of digital marketing techniques, a creative mindset, and the ability to analyze data to optimize campaign performance.

Responsibilities:

Develop and execute comprehensive digital marketing strategies to achieve business objectives and drive brand growth.

Manage and optimize digital marketing campaigns across channels such as search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.

Lead a team of digital marketing specialists, providing guidance, support, and performance feedback.

Collaborate with the creative team to develop engaging and impactful digital content, including website copy, landing pages, blog posts, social media posts, and email campaigns.

Conduct market research and competitor analysis to identify new trends, target audiences, and growth opportunities.

Monitor and analyze key metrics and performance indicators to measure the effectiveness of digital campaigns and identify areas for improvement.

Stay up-to-date with the latest industry trends and emerging digital marketing technologies, recommending and implementing innovative strategies to stay ahead of the competition.

Manage relationships with external vendors, agencies, and partners to ensure effective collaboration and delivery of digital marketing initiatives.

Stay informed about relevant legal and regulatory requirements related to digital marketing activities, ensuring compliance in all campaigns.

Report directly to executive management.

Qualifications:

Minimum 3-5 years in Digital Marketing, with strong hands-on Google Ads experience.

Bachelor's degree in Marketing, Communications, or a related field. A master's degree is a plus.

Proven work experience as a Senior or Digital Marketing Lead or similar role, with a successful track record in planning and executing digital marketing campaigns.

In-depth knowledge of various digital marketing channels, including SEM, SEO, social media advertising, email marketing, and display advertising.

Experience in managing and optimizing campaigns on popular digital advertising platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.

Strong analytical skills and proficiency in using digital marketing tools for data analysis and reporting.

Excellent communication and leadership skills, with the ability to collaborate and coordinate with cross-functional teams.

Creative thinking and the ability to generate innovative ideas to drive brand engagement and lead generation.

Familiarity with website analytics tools, such as Google Analytics, to track and measure campaign performance.

Up-to-date knowledge of digital marketing trends, best practices, and industry regulations.

Certifications in digital marketing or related fields are a plus.

Preferred Requirements :

Google Ads budget Experience managing a Google Ads campaign budget of at least IDR 30 million per month specifically for Google Ads (Search, Pmax or PPC)

B2B digital marketing experience is preferred. Industry background is open.

People management Language Experience in people management, coaching, and mentoring.

KPI Focus on Marketing Qualified Leads (MQL), not just lead volume; understand Cost per Acquisition (CPA) and cost per qualified lead.

Will reports to the Head of Digital Marketing.

Targetted Market Coverage: ID, SG, MY, PH, TH, AU

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