Creator Brand Campaigns Lead

AnyMind Group; Jakarta Pusat; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

AnyMind Group is seeking a commercially minded Brand Solutions Executive to drive creator-led brand campaigns and strategic activations. You will bridge brands, agencies, and top digital creators, translating briefs into high-impact creator solutions and overseeing end-to-end execution.

In a fast-paced creator economy, you will manage client relationships, monitor campaign performance, and coordinate with internal teams to deliver on revenue and GP targets.

Qualifications

• Education: Bachelor’s degree in any field.
• Experience: 2–4 years in account management, influencer marketing, digital media, advertising, or creator economy.
• Track Record: Managed influencer/creator campaigns, brand activations, events, or multi-stakeholder partnerships.
• Platform Mastery: YouTube, TikTok, and Instagram.
• Stakeholder Management: Comfortable with brand clients, agencies, creators, platform partners, and cross-functional teams.
• Skills: Strong PM, communication, and presentation; capable of pitching concepts and managing expectations.
• Commercial Acumen: Comfortable handling campaign budgets, revenue/GP, and performance metrics.
• Languages: Bahasa Indonesia and English (professional proficiency).

Responsibilities

• Manage creator-led campaigns end-to-end, from initial brief and proposal development through execution, reporting, and post-campaign follow-up.
• Serve as the primary day-to-day point of contact for clients, deeply understanding their marketing objectives and converting them into tailored creator strategies.
• Nurture and build strong, long-term client relationships, identifying upsell and collaboration opportunities based on campaign learnings.
• Partner closely with Business Development (BD) teams on new pitch opportunities and existing accounts, bringing creator insights into commercial discussions.
• Craft compelling creator recommendations, campaign concepts, and proposals aligned with brand objectives, audience fit, and platform best practices.
• Collaborate with the Creator Network team to source, secure, and brief suitable creators for each campaign.
• Direct project timelines, deliverables, budgets, content review processes, and cross-stakeholder communication.
• Proactively anticipate operational roadblocks and coordinate with internal/external teams for seamless delivery.

Skills

Project management

Communication

Presentation

Stakeholder management

Commercial awareness

YouTube

TikTok

Instagram

Bahasa Indonesia

English

Education

Bachelor's degree

Job description

AnyMind Group is seeking a commercially minded Brand Solutions Executive to drive creator-led brand campaigns and strategic activations. You will bridge brands, agencies, and top digital creators, translating briefs into high-impact creator solutions and overseeing end-to-end execution.

In a fast-paced creator economy, you will manage client relationships, monitor campaign performance, and coordinate with internal teams to deliver on revenue and GP targets.