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FACETOLOGY is seeking a proactive brand marketing lead to shape strategy, calendars, and creative briefs for internal teams including KOLs, social media, and content. You will oversee end-to-end campaign execution to ensure alignment with the brand voice and timely delivery across phases.
You will coordinate cross-functional teams and external partners, benchmark competitors, and extract consumer insights to strengthen brand positioning.
Develop brand strategies, monthly campaign calendars, and creative briefs for internal teams (KOL, social media, content).
Oversee end-to-end campaign implementation (pre-launch, launch, post-launch), ensuring all materials align with brand tone.
Coordinate cross function teams, as well as external partners, to ensure smooth campaign execution.
Conduct regular competitor benchmarking and analyze consumer insights from campaign data, reviews, and social trends to strengthen brand positioning.
Prepare post-campaign and monthly brand health reports, providing actionable recommendations for future strategies.
Experience in local beauty brands or FMCG companies with a similar marketing style to Facetology: agile, digital-first, and strong in KOL activation and campaign execution.
Creative thinker with a strong brand sense.Skilled in copywriting and storytelling.
Proven experience in leading or creating campaigns (not just supporting).
Able to work fast, multitask, and meet tight deadlines.Ambitious, highly proactive, able to lead teams and collaborate across divisions, not the type who waits for a brief.
Must have prior experience working in a fast-paced environment (such as a scaling beauty startup, a growing brand, or an FMCG company with frequent campaigns).