Brand Strategist

Dr. O Official; Kota Medan ᯔᯩᯑᯉ᯲; On-site; IDR 80,000,000 - 140,000,000; Full time

Job summary

Dr. O Official in Medan is seeking a Marketing Manager to shape and execute creative strategies that align with our brand and business goals. You will lead cross-channel campaigns across social media, digital platforms, and partnerships with influencers, while guiding a team to deliver high-quality creative work on schedule.

The role requires a strong background in social media and digital marketing, a portfolio of campaigns, and the ability to collaborate with multiple teams to drive impact.

Qualifications

• Bachelor’s degree or higher in a relevant field is required.
• 3+ years of marketing experience with leadership exposure.
• Strong understanding of social media, digital marketing and content strategy.
• Portfolio of campaigns and creative projects is highly preferred.

Responsibilities

• Develop and execute creative marketing strategies aligned with the company’s brand and business objectives.
• Lead the planning and execution of creative campaigns across social media, digital platforms, and other marketing channels.
• Develop creative concepts, campaign ideas, and content directions that resonate with the target audience.
• Collaborate with Content, Social Media, KOL, Digital Marketing, and other teams to deliver integrated marketing campaigns.
• Analyse market trends, consumer behavior, competitors, and emerging social media trends to identify new creative opportunities.
• Monitor campaign performance and use data and insights to improve future marketing strategies with KOL & Affiliate Specialist.
• Manage and guide the creative marketing team, including setting priorities, reviewing output, and providing feedback.
• Work with internal teams and external partners, including KOLs, creators, agencies, and other marketing partners when needed.
• Strong understanding of digital advertising and paid media platforms.
• Ensure all creative materials are delivered on time and meet quality standards.
• Stay up to date with trends in digital marketing, social media, content, and consumer behavior.

Skills

Social media expertise

Digital marketing

Content strategy

Campaign development

Leadership

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

- Develop and execute creative marketing strategies aligned with the company’s brand and business objectives.

- Lead the planning and execution of creative campaigns across social media, digital platforms, and other marketing channels.

- Develop creative concepts, campaign ideas, and content directions that resonate with the target audience.

- Collaborate with Content, Social Media, KOL, Digital Marketing, and other teams to deliver integrated marketing campaigns.

- Analyse market trends, consumer behavior, competitors, and emerging social media trends to identify new creative opportunities.

- Monitor campaign performance and use data and insights to improve future marketing strategies with KOL & Affiliate Specialist.

- Manage and guide the creative marketing team, including setting priorities, reviewing output, and providing feedback.

- Work with internal teams and external partners, including KOLs, creators, agencies, and other marketing partners when needed.

- Strong understanding of digital advertising and paid media platforms.

- Ensure all creative materials are delivered on time and meet quality standards.

- Stay up to date with trends in digital marketing, social media, content, and consumer behavior.

Requirements

- Bachelor’s degree in Marketing, Communications, Business, or a related field.

- 3+ years of experience in marketing, creative marketing, digital marketing, brand marketing, or a related field, with experience in a managerial or leadership role preferred.

- Strong understanding of social media, digital marketing, content strategy, and campaign development.

- Strong creative thinking with the ability to turn ideas into practical marketing campaigns.

- Good understanding of consumer behavior and current digital/social media trends.

- Strong communication, leadership, project management, and problem-solving skills.

- Able to work collaboratively with cross-functional teams and manage multiple projects simultaneously.

- Data-driven mindset with the ability to evaluate campaign performance and make strategic improvements.

- Experience working with KOLs, influencers, creators, or marketing agencies is a plus.

- A portfolio of previous marketing campaigns or creative projects is highly preferred.