Creative Lead: Translate Brand Strategy into Campaigns

Apique Group; Indonesia; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Apique Group is seeking a Creative Lead who can turn brand strategy into clear, consistent creative work across multiple brands. You will translate strategy into briefs for designers, video teams, content creators, and other creatives, ensuring a unified system.

You will own end-to-end creative delivery, maintain brand voice and visual identity, develop key visuals and campaign concepts, align content across TOFU to BOFU, and drive performance with data-driven insights.

Qualifications

• Translate brand and business strategies into actionable creative briefs.
• Own end-to-end creative delivery across brands and campaigns.
• Maintain brand consistency in visuals, tone, and messaging.
• Develop key visuals and campaign concepts for multi-channel formats.
• Align TOFU, MOFU, BOFU content with performance goals.
• Research trends to inform creative direction.
• Create and maintain a structured asset system.
• Improve creative workflows and provide team guidance.
• Track performance and provide reporting to boost productivity.

Responsibilities

• Translate brand strategy into clear creative directions for designers and video teams.
• Own the delivery of creative assets across campaigns and events with on-time output.
• Maintain consistency of visual identity and messaging across brands.
• Develop and oversee key visuals, concepts, and visual guidelines.
• Ensure content aligns with funnel stages and performance objectives.
• Monitor trends and advise on adopting new formats and platforms.
• Build and maintain an organized asset management system.
• Lead and optimize creative workflows and briefing standards.
• Provide regular performance reporting and actionable recommendations.

Skills

Strategic translation

Creative leadership

Brand direction

Cross-functional collaboration

Creative systems

Job description

Apique Group is seeking a Creative Lead who can turn brand strategy into clear, consistent creative work across multiple brands. You will translate strategy into briefs for designers, video teams, content creators, and other creatives, ensuring a unified system.

You will own end-to-end creative delivery, maintain brand voice and visual identity, develop key visuals and campaign concepts, align content across TOFU to BOFU, and drive performance with data-driven insights.