Brand Solutions Executive

AnyMind Group; Jakarta Pusat; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

AnyMind Group is seeking a commercially minded Brand Solutions Executive to drive creator-led brand campaigns and strategic activations. You will bridge brands, agencies, and top digital creators, translating briefs into high-impact creator solutions and overseeing end-to-end execution.

In a fast-paced creator economy, you will manage client relationships, monitor campaign performance, and coordinate with internal teams to deliver on revenue and GP targets.

Qualifications

• Education: Bachelor’s degree in any field.
• Experience: 2–4 years in account management, influencer marketing, digital media, advertising, or creator economy.
• Track Record: Managed influencer/creator campaigns, brand activations, events, or multi-stakeholder partnerships.
• Platform Mastery: YouTube, TikTok, and Instagram.
• Stakeholder Management: Comfortable with brand clients, agencies, creators, platform partners, and cross-functional teams.
• Skills: Strong PM, communication, and presentation; capable of pitching concepts and managing expectations.
• Commercial Acumen: Comfortable handling campaign budgets, revenue/GP, and performance metrics.
• Languages: Bahasa Indonesia and English (professional proficiency).

Responsibilities

• Manage creator-led campaigns end-to-end, from initial brief and proposal development through execution, reporting, and post-campaign follow-up.
• Serve as the primary day-to-day point of contact for clients, deeply understanding their marketing objectives and converting them into tailored creator strategies.
• Nurture and build strong, long-term client relationships, identifying upsell and collaboration opportunities based on campaign learnings.
• Partner closely with Business Development (BD) teams on new pitch opportunities and existing accounts, bringing creator insights into commercial discussions.
• Craft compelling creator recommendations, campaign concepts, and proposals aligned with brand objectives, audience fit, and platform best practices.
• Collaborate with the Creator Network team to source, secure, and brief suitable creators for each campaign.
• Direct project timelines, deliverables, budgets, content review processes, and cross-stakeholder communication.
• Proactively anticipate operational roadblocks and coordinate with internal/external teams for seamless delivery.

Skills

Project management

Communication

Presentation

Stakeholder management

Commercial awareness

YouTube

TikTok

Instagram

Bahasa Indonesia

English

Education

Bachelor's degree

Job description

We are looking for a commercially minded and proactive Brand Solutions Executive to drive creator-led brand campaigns and strategic activations. In this role, you will act as the bridge between brands, agencies, and top digital creators. You will translate client briefs into high-impact creator solutions, oversee end-to-end execution, and build long-term commercial relationships. If you thrive in a fast-paced environment, love the creator economy (YouTube, TikTok, Instagram), and have a sharp eye for campaign performance, this role is for you.

Key Responsibilities

Brand Solutions & Client Management

• Manage creator-led campaigns end-to-end, from initial brief and proposal development through execution, reporting, and post-campaign follow-up.
• Serve as the primary day-to-day point of contact for clients, deeply understanding their marketing objectives and converting them into tailored creator strategies.
• Nurture and build strong, long-term client relationships, identifying upsell and collaboration opportunities based on campaign learnings.
• Partner closely with Business Development (BD) teams on new pitch opportunities and existing accounts, bringing creator insights directly into commercial discussions.

Campaign & Creator Management

• Craft compelling creator recommendations, campaign concepts, and proposals aligned with brand objectives, audience fit, and platform best practices.
• Collaborate with the Creator Network team to source, secure, and brief suitable creators for each campaign.
• Direct project timelines, deliverables, budgets, content review processes, and cross-stakeholder communication.
• Proactively anticipate operational roadblocks and coordinate with internal/external teams to ensure seamless delivery.

Strategic Initiatives & Activations

• Lead and execute special strategic initiatives beyond standard campaigns, including live creator activations, events, platform programs, and custom projects.
• Work cross-functionally with internal teams and external partners to take initiatives from ideation to full-scale execution.
• Identify opportunities to integrate strategic initiatives with broader commercial goals and Creator Growth priorities.
• Capture, document, and apply key learnings from activations to continually elevate future programs.

Performance & Commercial Development

• Monitor real-time campaign performance and translate raw metrics into actionable insights and strategic recommendations for clients.
• Maintain clear visibility over active campaign pipelines, revenue tracking, and Gross Profit (GP) margins.
• Contribute to the creation of Creator Growth offerings, including GCS/LCS programs, scalable creator packages, case studies, and pitch decks.
• Feed market trends and client feedback back into the team to refine products and maximize commercial growth.

Requirements

• Education: Bachelor’s degree in any field.
• Experience: 2–4 years of experience in account management, influencer marketing, digital media, advertising, or the creator economy landscape.
• Track Record: Demonstrated experience in managing influencer/creator campaigns, brand activations, events, or multi-stakeholder partnership projects.
• Platform Mastery: Deep understanding of current trends, formats, and best practices across major creator platforms, particularly YouTube, TikTok, and Instagram.
• Stakeholder Management: Highly comfortable working directly with brand clients, media agencies, content creators, platform partners, and internal cross-functional teams.
• Skills: Strong project management, communication, and presentation skills. Ability to pitch concepts confidently and manage client expectations.
• Commercial Acumen: Comfortable handling campaign budgets, tracking revenue/GP, and analyzing campaign performance metrics.
• Languages: Full professional proficiency in both Bahasa Indonesia and English (written and spoken).

What We Are Looking For

• Commercially Minded: You look beyond a single brief to understand a client's broader business goals, actively seeking ways to expand partnerships over time.
• Creator-Savvy: You have strong instincts for creator-brand fit, platform nuances, and content strategy across different marketing funnels.
• Solution-Oriented: You can take a complex brief or an open-ended concept and quickly turn it into a structured, executable solution.
• Confident Communicator: You are articulate and composed when presenting recommendations, negotiating scope, or reviewing performance results with stakeholders.
• Cross-Functional Collaborator: You excel at aligning BD, Creator Network, and campaign execution teams around a shared goal.
• High Ownership: You take full responsibility for your projects from start to finish, managing multiple priorities effortlessly in a fast-moving environment.