Commercial Creative Strategist

Redwoods Digital; Tangerang Selatan; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

Redwoods Digital is seeking a Creative Strategist to develop concepts for campaigns and partnerships in a fast-paced environment. You will translate briefs into engaging ideas and craft compelling narratives across digital channels.

The role requires 1–3 years of experience in creative or content strategy, with a strong grasp of social media trends and collaboration with design teams. This is a dynamic opportunity at a growing agency.

Qualifications

• Bachelor's degree in Communication, Marketing, Advertising or related field.
• 1-3 years of experience in creative/ content strategy or digital campaigns.
• Strong storytelling, ideation and content concept development skills.
• Strong understanding of digital platforms and social media trends.
• Ability to translate briefs into creative campaign ideas.

Responsibilities

• Develop creative campaign concepts aligned with commercial opportunities, brand partnerships, and IP initiatives.
• Craft campaign narratives, storytelling frameworks, and copy direction for integrated marketing campaigns.
• Translate partnership opportunities and sponsorship collaborations into engaging campaign and content ideas.
• Work closely with the designer and videographer to guide creative execution across digital content, campaigns, and activations.
• Support the development of creative concepts for brand collaborations, events, and community activations.
• Contribute to the preparation of campaign proposals, creative decks, and partnership presentations.
• Ensure all creative outputs align with the campaign objective, brand tone, and commercial goals.

Skills

Storytelling

Campaign ideation

Content concept development

Collaboration

Proactive

Education

Bachelor's degree in Communications/Marketing/Advertising

Job description

Responsibilities:

• Develop creative campaign concepts aligned with commercial opportunities, brand partnerships, and IP initiatives.
• Craft campaign narratives, storytelling frameworks, and copy direction for integrated marketing campaigns.
• Translate partnership opportunities and sponsorship collaborations into engaging campaign and content ideas.
• Work closely with the designer and videographer to guide creative execution across digital content, campaigns, and activations.
• Support the development of creative concepts for brand collaborations, events, and community activations.
• Contribute to the preparation of campaign proposals, creative decks, and partnership presentations.
• Ensure all creative outputs align with the campaign objective, brand tone, and commercial goals.

Requirements:

• Bachelor's degree in Communication, Marketing, Advertising, or a related field.
• 1-3 years of experience in creative strategy, content strategy, or digital campaign planning (agency experience is a plus).
• Strong ability in storytelling, campaign ideation, and content concept development.
• Good understanding of digital platforms, social media trends, and content formats.
• Able to translate brand or partnership briefs into creative campaign ideas.
• Strong collaboration skills and comfortable working with creative production teams.
• Proactive, creative, and able to work in a fast-paced environment.