Copywriting

Sancha Artisan Milk Tea; Jakarta Barat; On-site; IDR 78,120,000 - 133,920,000; Full time

Job summary

Sancha Artisan Milk Tea mencari Copywriter yang kreatif untuk menghasilkan caption, headline, dan materi promosi di berbagai platform digital. Anda akan mengembangkan ide konten dan pesan pemasaran untuk kampanye, peluncuran produk, dan acara, sambil menjaga konsistensi voice brand di seluruh materi promosi.

Posisi ini menuntut kemampuan menulis yang kuat, pengalaman 1–2 tahun, serta kemampuan menyesuaikan gaya penulisan dengan nada brand.

Qualifications

• Gelar D3 atau S1 di bidang Komunikasi/Pemasaran/Periklanan/Jurnalis atau bidang terkait.
• Minimal 1–2 tahun pengalaman sebagai Copywriter/Content Writer atau peran serupa.
• Keterampilan menulis yang kuat dengan pendekatan kreatif, persuasif, dan komunikatif.
• Mampu membuat copy untuk berbagai platform digital termasuk Instagram, TikTok, website, dan materi promosi lainnya.
• Pemahaman digital marketing, branding, dan fundamentals komunikasi pemasaran.

Responsibilities

• Buat caption, headline, tagline, dan materi tulisan untuk konten media sosial.
• Kembangkan ide konten dan pesan komunikasi untuk kampanye pemasaran, promosi, peluncuran produk, dan acara.
• Buat materi promosi seperti copy poster, banner, brosur, voucher, dan materi digital lainnya.
• Jaga konsistensi tone brand di seluruh platform.
• Tulis naskah video promosi, cerita produk, dan konten audiovisual lainnya.
• Bekerja sama dengan desainer grafis dan spesialis media sosial untuk keselarasan pesan dan konten visual.
• Riset tren pasar, pesaing, dan preferensi pelanggan untuk strategi konten.

Skills

Creative writing

Social media writing

Brand voice

Storytelling

Team collaboration

Trend research

Education

D3 or S1 in Communications/Marketing/Advertising/Journalism

Job description

1. Minimum Diploma (D3) or Bachelor's Degree (S1), preferably in Communication Studies, Marketing, Advertising, Journalism, or a related field.

2. Minimum 1-2 years of experience as a Copywriter, Content Writer, or in a similar role.

3. Strong writing skills with a creative, persuasive, and communicative approach.

4. Ability to create compelling copy for various digital platforms, including Instagram, TikTok, websites, and other promotional media.

5. Good understanding of digital marketing, branding, and marketing communication fundamentals.

6. Ability to develop content ideas and create engaging promotional messages tailored to the target audience.

7. Strong storytelling skills and the ability to adapt writing styles to match the brand's voice and personality.

8. Good understanding of social media trends and audience behavior.

9. Strong attention to detail, grammar, spelling, and writing accuracy.

10. Ability to work collaboratively with the Marketing team, Graphic Designers, and Social Media Specialists.

Job Description

Create captions, headlines, taglines, and written materials for social media content.

Develop creative ideas and communication messages for marketing campaigns, promotions, product launches, and events.

Create promotional materials, including copy for posters, banners, flyers, vouchers, and other digital marketing materials.

Maintain consistency in the brand's tone of voice, writing style, and communication identity across all platforms.

Write promotional video scripts, product storytelling, and other audiovisual content materials.

Collaborate with Graphic Designers and Social Media Specialists to ensure alignment between communication messages and visual content.

Conduct research on market trends, competitors, and customer preferences to support the development of communication strategies and content ideas.

Evaluate copywriting effectiveness based on engagement, audience responses, and overall campaign performance.

Unlock job insights

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