Copywriter

Sentri Fortuna Sejahtera; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

Sentri Fortuna Sejahtera is seeking a skilled copywriter to craft engaging content that grabs attention and supports our sales team. You will develop ad copy ideas for Meta, TikTok, and Google, and maintain a consistent brand voice across channels.

You will write sales scripts, create product descriptions and promotional materials, and research audiences and competitors to find strong insights. The ideal candidate has 1–3+ years of copywriting experience, strong Indonesian writing skills, and

Qualifications

• 1–3+ years of copywriting experience.
• Fluent Indonesian writing with functional English.
• Knowledge of AIDA and PAS frameworks and sales funnels.

Responsibilities

• Develop copy ideas and angles for ads (Meta, TikTok, Google) with multiple variations for A/B testing.
• Build and maintain brand tone of voice across all channels.
• Write chat scripts for the sales/CS team: opening, handling objections, follow-up, closing.
• Write product copy: descriptions, USPs, sales pages, and promo materials.
• Research audiences, competitors, and customer feedback to find strong insights.

Skills

Copywriting

Copywriting frameworks (AIDA/PAS)

Sales funnels

Bahasa Indonesia writing

Functional English

Job description

You'll be the person behind the words we use to grab attention, build our brand, and help our sales team close deals. You'll develop copy ideas and angles before writing, creating compelling content across multiple channels and formats.

Key responsibilities

Develop copy ideas and angles for ads (Meta, TikTok, Google), with multiple variations for A/B testing

Build and maintain brand tone of voice across all channels

Write chat scripts for the sales/CS team: opening, handling objections, follow-up, and closing

Write product copy: descriptions, USPs, sales pages, and promo materials

Research audiences, competitors, and customer feedback to find strong insights

About you

1–3 years or more of experience as a copywriter

Sharp, natural writing in Bahasa Indonesia; functional English

Understanding of copywriting frameworks (AIDA, PAS) and sales funnels

Open to feedback and comfortable working with deadlines

Experience writing sales scripts or chat copy (nice to have)

Familiarity with ad metrics (CTR, CVR) (nice to have)

Startup or D2C experience (nice to have)

Your application will include the following questions:

• Which of the following statements best describes your right to work in Indonesia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a copywriter?
• How much notice are you required to give your current employer?

FMCG Manufacturing 51-100 employees