Copywriter

PT Esensi Solusi Buana (ESB); Jakarta Utara; Sur place; IDR 120 000 000 - 180 000 000; Plein temps

Résumé du poste

PT Esensi Solusi Buana (ESB) is seeking a talented content writer to craft engaging copy across digital, print, and social campaigns. You will translate audience empathy into compelling messaging and collaborate with creative teams.

The role requires 2+ years in creative writing, English proficiency, strong Bahasa Indonesia writing, and familiarity with AI writing tools. Travel may be required as campaigns demand agility and timely delivery.

Qualifications

• Fluent and expert in writing, reading, and listening in English with strong grammar and business communication.
• Bachelor's degree in a relevant field (Communications/Advertising/Marketing/Journalism or related).
• Minimum 2+ years of professional creative writing/copywriting in agencies or digital agencies.
• Excellent Bahasa Indonesia writing skills with native-like empathy for domestic audiences.
• Ability to write across ads, websites, long-form articles, video scripts, and UX/UI microcopy.
• Knowledge of AI tools (ChatGPT, Claude, Gemini, Perplexity, Google Workspace, Notion) to boost productivity.
• Strong attention to detail, time management, and multi-project handling.
• Willing to travel as required.

Responsabilités

• Produce persuasive written materials for digital, print, and social campaigns.
• Collect market trends, audience data, and competitor insights for content accuracy.
• Lead ideation and development of creative concepts across campaigns and channels.
• Proactively propose creative ideas to differentiate the brand.
• Collaborate with designers and marketing teams on campaigns and landing pages.
• Review, edit, and proofread content to ensure brand voice and clarity.
• Apply SEO principles and evaluate content performance data.
• Research customer pain points and market insights to craft authentic messaging.

Connaissances

Creative writing

Copywriting

Editing & proofreading

Bilingual English/Indonesian

SEO basics

Formation

Bachelor's degree in Communications/Advertising/Marketing or related field

Outils

ChatGPT

Claude

Gemini

Perplexity

Google Workspace

Notion

Description du poste

What you’ll do (Responsibilities):

• Produce persuasive written materials for digital, print, and social media campaigns to enhance engagement from the target market, driven by empathy for audience preferences and needs.
• Collect and obtain relevant information on market trends, target audiences, and competitors to support content development with high honesty and accuracy.
• Lead ideation and development of creative concepts across campaigns (digital, print, video, and experiential) with the agility to adapt to fast-evolving trends while ensuring alignment with communication objectives, target market, and brand guidelines.
• Proactively propose creative ideas and campaign directions to strengthen brand differentiation, demonstrating creative confidence and agility.
• Collaborate with designers and other marketing teams on large- and small-scale marketing projects (e.g. email campaigns, programs, landing pages, etc.) in an atmosphere of mutual empathy and open teamwork.
• Review, edit, and proofread content to ensure accuracy, clarity, grammatical correctness, and consistency in brand voice through strict honesty and high attention to detail.
• Proficient application of SEO principles, digital marketing trends, and content performance metrics, evaluating performance data with honesty and transparency.
• Conduct research on customer pain points, industry trends, competitors, and market insights with empathy to develop deeply relevant, authentic, and differentiated messaging.

What capabilities you’ll need (Requirements):

• Fluent and expert in writing, reading, and listening in English, with a strong command of grammar, vocabulary, tone, and professional business communication (Preferred with min Upper Intermediate (B2) Level).
• Minimum Bachelor’s degree in Communication/Advertising, Marketing/Digital Marketing, Journalism, DKV, or related field.
• Min 2+ years of professional creative writing/copywriting experience, prior experience in creative agencies or digital agencies showing proven agility in high-paced environments.
• Excellent Bahasa Indonesia writing skills with empathy to connect natively with domestic audiences.
• Excellence writing ability across advertising copy, website content, long-form articles, video scripts, and UX/UI microcopy, with the agility to switch tone and style seamlessly.
• Knowledgeable about AI usage (ChatGPT, Claude, Gemini, Perplexity, Google Workspace, Notion) to drive productivity with agility and ethical honesty.
• Strong attention to detail, time management, and the agility to handle multiple projects simultaneously without compromising quality.
• Willing to travel when required, displaying high flexibility and agility.

Preferred Qualifications:

• Experience in B2B marketing, SaaS, technology, F&B technology, or retail technology.
• Experience writing product marketing content and sales enablement materials with honesty and clarity.
• Experience adapting messaging for different customer segments and stages of the buyer journey built upon deep customer empathy.