Copywriter (FMCG, Contract)

PT Adecco Personnel Indonesia; Jakarta Pusat; On-site; IDR 72,000,000 - 144,000,000; Full time

Job summary

PT Adecco Personnel Indonesia mencari Copywriter yang andal untuk menyusun copy produk dan materi kampanye. Anda akan mengadaptasi identitas merek ke pasar Indonesia sambil menjaga konsistensi pesan secara bilingual.

Peran ini menuntut pemahaman kuat terhadap platform e-commerce Southeast Asia, kemampuan menerjemahkan fitur produk menjadi copy yang persuasif, serta kolaborasi erat dengan desainer dan tim pemasaran.

Qualifications

• Kemampuan menulis copy yang jelas dalam Bahasa Indonesia dan Inggris.
• Pengalaman copywriting untuk merek CPG/FMCG.
• Memahami platform e-commerce SEA dan bahasa merek Indonesia.
• Mampu mengubah fitur produk menjadi copy persuasif.
• Rinci, kreatif, dan mampu kelola multiple proyek & tenggat.
• Mampu berkolaborasi dengan desainer & tim merek.
• Pengalaman Shopee, Lazada, TikTok Shop diutamakan.
• Pengalaman kampanye regional/global untuk Indonesia diutamakan.
• Siap bekerja di Adecco.

Responsibilities

• Menulis copy untuk deskripsi produk, hero images, aset tambahan, dan materi kampanye.
• Menerjemahkan identitas merek, manfaat produk, dan tujuan kampanye.
• Menyesuaikan pesan merek ke pasar Indonesia.
• Bekerja sama dengan desainer, pemasar, dan tim proyek.
• Meneliti wawasan konsumen, produk, dan tren pasar.
• Meninjau dan menyempurnakan copy berdasarkan umpan balik.

Skills

Copywriting

Bi-lingual Indonesian-English

CPG/FMCG copywriting

E-commerce platforms

Brand identity

Campaign context

Indonesian market

Multitask deadlines

Collaboration

Regional campaigns

Job description

Develop clear, persuasive, and engaging copy in Bahasa Indonesia and English for e-commerce platforms, including product descriptions, hero images, supplemental assets, and campaign materials.

Translate brand identity, product benefits, and campaign objectives into impactful consumer-facing content.

Adapt regional or global brand messaging to suit the Indonesian market, considering local consumer behavior, language, and cultural nuances.

Collaborate closely with designers, marketers, and project teams to ensure copy aligns with visual assets and brand guidelines.

Research consumer insights, product information, and market trends to create relevant and effective content.

Review and refine copy based on feedback, campaign performance, and engagement metrics.

Stay updated on e-commerce trends, emerging language styles, and competitor activities to maintain relevant and effective messaging.

Requirements

Strong written communication and copywriting skills in both Bahasa Indonesia and English.

Proven experience in copywriting or content writing for CPG/FMCG consumer brands.

Good understanding of Southeast Asian e-commerce platforms, brand identity, campaign context, and Indonesian market nuances.

Ability to translate product features and benefits into clear, engaging, and persuasive copy.

Strong attention to detail, creativity, and the ability to manage multiple projects and deadlines.

Comfortable collaborating with designers, brand teams, and other stakeholders.

Experience with Shopee, Lazada, and/or TikTok Shop is a plus.

Experience in beauty, personal care, home care, or other FMCG categories is an advantage.

Experience adapting regional or global campaigns for the Indonesian market is preferred.

Willing to be employed under Adecco's employment.