Copywriter

United Creative; Jakarta Barat; On-site; IDR 78,120,000 - 145,080,000; Full time

Job summary

United Creative is seeking a skilled Copywriter to craft engaging, brand-consistent copy across social media, websites, emails, and ads. The role emphasizes adapting voice to diverse clients and delivering compelling storytelling and short-form video scripts.

The ideal candidate has 2-3+ years in a creative agency or in-house team, with a strong portfolio showcasing campaign concepts and social content. Proficiency in Bahasa Indonesia is essential; English is a plus.

Qualifications

• Bachelor's degree or equivalent in a related creative discipline.
• 2-3+ years of experience as a Copywriter or Content Writer.
• Excellent writing, storytelling, editing, and proofreading skills in Bahasa Indonesia; English is a plus.

Responsibilities

• Develop creative, engaging copy for multiple clients across industries.
• Create content for digital platforms: social media, websites, landing pages, emails, and ads.
• Develop campaign messaging, taglines, headlines, and copy concepts.
• Write social captions, short-form video scripts, storytelling content, and platform-specific copy.
• Translate briefs into persuasive, audience-focused communication.
• Adapt brand voice across clients, from professional B2B to casual B2C.

Skills

Copywriting

Content writing

Storytelling

Editing

Proofreading

Brand voice

Education

Bachelor's degree in Advertising, Marketing, Communications, Journalism, Literature

Job description

Develop creative, engaging, and strategic copywriting for multiple clients across various industries, ensuring each brand's voice, tone, and communication objectives are consistently maintained.

Create content for various digital platforms, including Instagram, TikTok, Facebook, websites, landing pages, email campaigns, and digital advertisements.

Develop creative concepts, campaign messaging, key visuals copy, taglines, headlines, and engaging content ideas for digital marketing campaigns.

Write compelling social media captions, short-form video scripts, storytelling content, and platform-specific copy tailored to different target audiences.

Translate marketing briefs and client objectives into clear, persuasive, and audience-focused communication.

Adapt writing styles and brand voices across different clients, ranging from professional and informative B2B communication to casual, trendy, and engaging B2C content.

Develop copy for performance marketing campaigns, including ad headlines, descriptions, promotional messages, push notifications, and strong Calls to Action (CTAs).

Create SEO-friendly content for websites, blogs, landing pages, and product descriptions while maintaining readability and brand relevance.

Collaborate closely with the Creative, Social Media, Account Management, Graphic Design, and Video Production teams to ensure consistent messaging across all deliverables.

Conduct research on client industries, products, competitors, audience insights, and current digital trends to develop relevant and effective content.

Review, edit, and proofread copy to ensure accuracy, clarity, consistency, and quality before publication or client submission.

Incorporate client feedback and internal revisions while maintaining creative quality and meeting project deadlines.

Bachelor's Degree in Advertising, Marketing, Communications, Journalism, Literature, or a related creative discipline.

2-3+ years of experience as a Copywriter, Content Writer, or Creative Writer, preferably within a creative agency, digital marketing agency, or in-house creative team.

Strong creative portfolio demonstrating experience in developing campaign concepts, social media content, digital advertisements, brand communication, and short-form video scripts.

Excellent writing, storytelling, editing, and proofreading skills in Bahasa Indonesia. Good English writing skills are an advantage.

Strong understanding of social media platforms, particularly Instagram, TikTok, Facebook, and their respective content formats and audience behaviors.

Ability to develop engaging and persuasive copy across different formats, including headlines, captions, scripts, taglines, promotional content, and advertising copy.

Understanding of brand positioning, brand voice, audience segmentation, and digital marketing communication.

Basic understanding of SEO principles and the ability to write search-engine-optimized content.

Ability to manage multiple projects and clients simultaneously, adapt to different brand guidelines, and work under tight deadlines.

Detail-oriented, proactive, creative, and open to feedback, with strong communication and collaboration skills.

Comfortable working in a fast-paced agency environment and handling multiple rounds of revisions.